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People We Love

I am The Laundress | Gwen Whiting

May 4, 2017

The Laundress co-founder Gwen Whiting learned the fashion ropes at Ralph Lauren. Her love of textiles and fabric care ultimately lead her to dedicate herself to her passions full-time, co-founding The Laundress. Outside of work, she’s comfortable doing laundry just about anywhere — including her New York apartment, in her Bridgehampton home, and many bathroom sinks while traveling around the world. Read more below to find out what a day in the life of one of our favorite laundresses looks like.

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My most laundered item is…
My workout clothes.  I wash them at the office after every morning workout. I often wear the same outfit day after day. Luckily people know what I do for a living, so they know that they are clean!

My favorite laundry tip or trick is…
Pretreating, always.

The most important laundry tip I learned growing up was…
My mom would always tackle big stain challenges with her wash basin in the kitchen sink with a toothbrush. She is a dental hygienist and always had a toothbrush on hand for stains- now we make a Stain Brush that is better for tackling stains on all fabrics.

I make laundry an enjoyable task by…
Creating The Laundress.

My proudest laundry victory is…
It is always a victory to remove stains from upholstery – from red wine spills, to mystery stains, to dirt.  I also still get excited every time from a good pit stain removal session.

My favorite Laundress product is…
It is really hard to choose just one. I use the Stain Solution and Signature Detergent in almost every load.

I used to be afraid to wash…
Hmm…I have taken a few hits in the name of science. Rayon and Viscose always need to be examined with care.

My laundry room is…
Everywhere: the office, my bathroom sink, my apartment’s basement machines, and my slop sink on my porch in Bridgehampton (often).

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