Inspire a global passion for taking care of the clothes we
love.
Our Story
Cofounders Gwen Whiting and Lindsey Boyd, New York
fashion executives who met studying Textile &
Fiber Science at Cornell, set out to revolutionize
laundry. Frustrated with costly dry cleaning bills
and no good way to care for their wardrobe
investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions
for people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a
pioneering collection of fabric-specific products
scented with sophisticated fragrances that extend
the lifespan of clothing and eliminate the chemicals
and cost of dry cleaning.
Today, the Laundress empowers a passionate global
community to take care of the clothes they love with
exceptional fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with
exceptional fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care aboutthem.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with exceptional
fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with exceptional
fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care aboutthem.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with exceptional
fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with exceptional
fabric care and cleaning expertise.
Gwen and Lindsey's unique education and work
experience helped them spot an opportunity to advance
the world of fabric care. The two had met at Cornell
University's Fiber Science, Textile and Apparel
Management and Design program and moved on to work in
product development and retail management in the
luxury-brand business. With this specialized knowledge
and shared passion, they were positioned to make their
mark in the world of fabric, garment, and home care.
Beginning in 2002, the pair spent two years
researching and developing the very elixirs they
longed for. Their result is the highly effective,
plant-based line of laundry and home cleaning products
you find today online and in stores around the world.
Each product is carefully crafted to work its magic on
a specific fabric or surface with outstanding results.
A work of art built on science, The Laundress
collection is sophisticated, eco-conscious, and easy
to use.
Gwen and Lindsey have been
“taking the chore out of doing laundry” since 2004.
Gwen Whiting
Gwen spearheads brand creation, including branding
and product design, product development, and
production. Whether customers are doing their
laundry, cleaning their homes, or organizing their
belongings, Gwen is obsessed with identifying new
and innovative ways to improve their experience of
home keeping. Gwen identifies and oversees
collaborations with top artisans, textile
scientists, and fragrance houses, who help realize
the company’s vision. She develops visual and
written materials, and is also involved in
communications across all of The Laundress’
channels. Gwen is dedicated to creating a brand
experience that fulfills the company’s commitment to
caring for its customers, the things they love, and
the planet.
Lindsey Boyd
Lindsey is at the helm of all global sales,
marketing, branding, and ecommerce initiatives. With
her finger on the pulse of the retail industry, she
identifies collaborations with unique and
like-minded brands and sees those partnerships
through to fruition. Lindsey is dedicated to
building strong relationships with end customers and
retailers through communication and education. As
the resident “how-to girl,” she conceptualizes and
manages trainings, demonstrations, and events. She
is passionate about The Laundress products and the
company’s goal of “cleaning one person at a time,”
and is actively involved in all brand and product
creation. Whether customers are shopping online, at
the New York store, or at retail partners across the
globe where The Laundress is sold, Lindsey is
focused on creating an elevated Laundress experience
while realizing her commitment to creating solutions
for sustainable living for generations to come.
Laundry Pet Peeve
Gwen:
Lindsey:
Things We Love - Favorite Products
Gwen:
Lindsey:
Most Treasured Item From Our Wardrobes
Gwen:
Lindsey:
Laundry Pet Peeve
Gwen:
Lindsey:
Things We Love - Favorite Products
Gwen:
Lindsey:
Most Treasured Item From Our Wardrobes
Gwen:
Lindsey:
Laundry Pet Peeve
Gwen:
Lindsey:
Laundry Pet Peeve
Gwen:
Lindsey:
Things We Love - Favorite Products
Gwen:
Lindsey:
Most Treasured Item From Our Wardrobes
Gwen:
Lindsey:
Laundry Pet Peeve
Gwen:
Lindsey:
Things We Love - Favorite Products
Gwen:
Lindsey:
Most Treasured Item From Our Wardrobes
Gwen:
Lindsey:
Laundry Pet Peeve
Gwen:
Lindsey:
Our Vision
Inspire a global passion for taking care of the
clothes we love.
Our Story
Cofounders Gwen Whiting and Lindsey
Boyd, New York fashion executives who
met studying Textile & Fiber Science
at Cornell, set out to revolutionize
laundry. Frustrated with costly dry
cleaning bills and no good way to care
for their wardrobe investments at home,
they left their careers at Ralph Lauren
and Chanel to develop expert solutions
for people to care for their clothes as
much as they care about them.
In 2004 The Laundress was founded,
introducing a pioneering collection of
fabric-specific products scented with
sophisticated fragrances that extend the
lifespan of clothing and eliminate the
chemicals and cost of dry cleaning.
Today, the Laundress empowers a
passionate global community to take care
of the clothes they love with
exceptional fabric care and cleaning
expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New
York fashion executives who met studying Textile
& Fiber Science at Cornell, set out to
revolutionize laundry. Frustrated with costly
dry cleaning bills and no good way to care for
their wardrobe investments at home, they left
their careers at Ralph Lauren and Chanel to
develop expert solutions for people to care
for their clothes as much as they care
about them.
In 2004 The Laundress was founded, introducing a
pioneering collection of fabric-specific
products scented with sophisticated fragrances
that extend the lifespan of clothing and
eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate
global community to take care of the clothes
they love with
exceptional fabric care and cleaning
expertise.
