Inspire a global passion for taking care of the
clothes we love.
Our Story
Cofounders Gwen Whiting and Lindsey Boyd,
New York fashion executives who met studying
Textile & Fiber Science at Cornell, set
out to revolutionize laundry. Frustrated
with costly dry cleaning bills and no good
way to care for their wardrobe investments
at home, they left their careers at Ralph
Lauren and Chanel to develop expert
solutions for people to care for their
clothes as much as they care about them.
In 2004 The Laundress was founded,
introducing a pioneering collection of
fabric-specific products scented with
sophisticated fragrances that extend the
lifespan of clothing and eliminate the
chemicals and cost of dry cleaning.
Today, the Laundress empowers a passionate
global community to take care of the clothes
they love with exceptional fabric care and
cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York
fashion executives who met studying Textile &
Fiber Science at Cornell, set out to revolutionize
laundry. Frustrated with costly dry cleaning bills
and no good way to care for their wardrobe
investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions
for people to care for their clothes as
much as they care about them.
In 2004 The Laundress was founded, introducing a
pioneering collection of fabric-specific products
scented with sophisticated fragrances that extend
the lifespan of clothing and eliminate the chemicals
and cost of dry cleaning.
Today, the Laundress empowers a passionate global
community to take care of the clothes they love with
exceptional fabric care and cleaning
expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with
exceptional fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with
exceptional fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with
exceptional fabric care and cleaning expertise.
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion
executives who met studying Textile & Fiber Science at
Cornell, set out to revolutionize laundry. Frustrated with
costly dry cleaning bills and no good way to care for their
wardrobe investments at home, they left their careers at
Ralph Lauren and Chanel to develop expert solutions for
people to care for their clothes as much as they
care about them.
In 2004 The Laundress was founded, introducing a pioneering
collection of fabric-specific products scented with
sophisticated fragrances that extend the lifespan of
clothing and eliminate the chemicals and cost of dry
cleaning.
Today, the Laundress empowers a passionate global community
to take care of the clothes they love with
exceptional fabric care and cleaning expertise.
Gwen and Lindsey's unique education and work experience
helped them spot an opportunity to advance the world of
fabric care. The two had met at Cornell University's Fiber
Science, Textile and Apparel Management and Design program
and moved on to work in product development and retail
management in the luxury-brand business. With this
specialized knowledge and shared passion, they were
positioned to make their mark in the world of fabric,
garment, and home care.
Beginning in 2002, the pair spent two years researching
and developing the very elixirs they longed for. Their
result is the highly effective, plant-based line of
laundry and home cleaning products you find today online
and in stores around the world. Each product is carefully
crafted to work its magic on a specific fabric or surface
with outstanding results.
A work of art built on science, The Laundress collection
is sophisticated, eco-conscious, and easy to use.
Gwen and Lindsey have been
“taking the chore out of doing laundry” since 2004.
Gwen Whiting
Gwen spearheads brand creation, including branding and
product design, product development, and production.
Whether customers are doing their laundry, cleaning
their homes, or organizing their belongings, Gwen is
obsessed with identifying new and innovative ways to
improve their experience of home keeping. Gwen
identifies and oversees collaborations with top
artisans, textile scientists, and fragrance houses, who
help realize the company’s vision. She develops visual
and written materials, and is also involved in
communications across all of The Laundress’ channels.
Gwen is dedicated to creating a brand experience that
fulfills the company’s commitment to caring for its
customers, the things they love, and the planet.
Lindsey Boyd
Lindsey is at the helm of all global sales, marketing,
branding, and ecommerce initiatives. With her finger on
the pulse of the retail industry, she identifies
collaborations with unique and like-minded brands and
sees those partnerships through to fruition. Lindsey is
dedicated to building strong relationships with end
customers and retailers through communication and
education. As the resident “how-to girl,” she
conceptualizes and manages trainings, demonstrations,
and events. She is passionate about The Laundress
products and the company’s goal of “cleaning one person
at a time,” and is actively involved in all brand and
product creation. Whether customers are shopping online,
at the New York store, or at retail partners across the
globe where The Laundress is sold, Lindsey is focused on
creating an elevated Laundress experience while
realizing her commitment to creating solutions for
sustainable living for generations to come.
