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Inside Our Indulgent Collection Launch at FAENA New York

Inside Our Indulgent Collection Launch at FAENA New York

Good vibes, aura readings, and the kind of fragrance you can actually live in.

Good vibes, aura readings, and the kind of fragrance you can actually live in.

Some launches feel like events. Others feel like moments. And then there are the ones that feel like a shift—where the energy in the room matches the intention behind the product.

Last month, we celebrated the launch of our Indulgent Collection at the newly opened FAENA New York, gathering beauty editors, creators, and friends of the brand for an evening of fragrance, aura readings, and immersive atmosphere.

The Vibe: Mood-First, Always

The Indulgent Collection is built on a simple idea: fragrance is no longer just about scent—it’s about mood. Each formula is designed to reflect a distinct emotional state.

Fresh Take (The Optimist—energetic, vibrant, inspired), Soft Focus (The Visionary—grounded, calm, confident), and Flora Luna (The Provocateur—bold, magnetic, fearless).

As guests arrived, they were invited to experience aura readings—an extension of the same idea behind the collection: everyone carries a distinct energy, just like every fragrance carries a distinct mood.

It wasn’t just an activation—it was a physical expression of the belief that fragrance and mood are inseparable.

Guests also enjoyed curated bites and bespoke cocktails inspired by each fragrance: bright citrus for Fresh Take, smooth and grounding for Soft Focus, and bold floral for Flora Luna.

Throughout the evening, guests explored each scent, compared notes, and discovered which mood felt most like them. Some were immediate loyalists. Others changed their minds more than once.

And that’s the point—the Indulgent Collection isn’t about one signature scent. It’s about a fragrance wardrobe that reflects every version of you.

Ready to Find Your Mood?

Explore the full Indulgent Collection or start with The Discovery Set to find your match.