Inside Our Indulgent Collection Launch at FAENA New York
Good vibes, aura readings, and the kind of fragrance you can actually live in.
Some launches feel like events. Others feel like moments. And then there are the ones that feel like a shift—where the energy in the room matches the intention behind the product.
Last month, we celebrated the launch of our Indulgent Collection at the newly opened FAENA New York, gathering beauty editors, creators, and friends of the brand for an evening of fragrance, vibes, and aura readings, plus dramatic archways, plush velvet seating, art-filled corridors, and an atmosphere that says indulgence at every turn.
It was the perfect backdrop for a collection that extends fragrance from something you spray to something you live in.
The Vibe: Mood-First, Always
The Indulgent Collection is built on a simple insight: fragrance is becoming a mood decision first and a notes decision second. So we leaned all the way into that for the event.
The collection features three distinct fragrances, each designed to evoke a specific mood: Fresh Take (The Optimist—energetic, vibrant, inspired), Soft Focus (The Visionary—discerning, grounded, confident), and Flora Luna (The Provocateur—bold, fearless, magnetic).
As guests arrived, they were invited to experience aura readings—because just like our three fragrances that evoke a distinct mood, every person walks into a room carrying their own energy. It wasn't just a fun activation, it was proof of the concept that guided this collection: Fragrance and mood are inseparable.
We also treated guests to indulgent bites and bespoke cocktails inspired by each of the three fragrances—bright and citrus-forward for Fresh Take, smooth and grounding for Soft Focus, and bold and floral for Flora Luna.
Guests moved through the space sampling each scent, comparing notes (literally), and discovering which mood felt most like them. Some people were loyalists from the start. Others switched allegiances three times throughout the night. And honestly? That's exactly the point. The Indulgent Collection isn't about one signature scent—it's about having a fragrance wardrobe that reflects every version of you.
Ready to Find Your Mood?
To experience the magic for yourself, you can explore the full Indulgent Collection now. Not sure which mood is yours? Start with The Indulgent Collection Discovery Set and let your vibe guide you.
Shop The Story
White Santal Scent for Feeling Centered
Green Citrus Scent for Feeling Optimistic
Bold Floral Scent for Feeling Fearless
Mood-Rich Fragrance Trio
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