Your fragrance wardrobe just got a whole lot bigger.
We've always believed that scent should live everywhere—not just on your pulse points, but in the everyday rituals that shape your life. That's why we created the Indulgent Collection: three mood-rich laundry detergents with the complexity of fine fragrance and a sillage that lasts up to 7 days. Think of it as perfume for your wardrobe. Or better yet—laundry detergent that deserves a spot next to your favorite eau de parfum.
Because the best-smelling laundry detergent shouldn't just clean your clothes. It should tell a story.
Let Your Mood Guide Your Selection
Just like you choose your perfume based on how you want to feel, the Indulgent Collection lets you curate scent by mood. Each fragrance was designed by master perfumers with layered top, middle, and base notes—so you're not just getting "clean," you're getting a full sensory experience that evolves throughout the day.
For the Optimist: Fresh Take Laundry Detergent
The Energy: Bright. Vibrant. Ready for anything.
This is your reset button in a bottle. Fresh Take opens with Calabrian bergamot and sun-kissed petitgrain—that first-light-of-day feeling—before settling into turmeric root and pink peppercorn for a little intrigue. Cedarwood and soft musk ground it all, so it's crisp without being predictable.
Mood check: You're the friend who says yes to spontaneous plans. You lead with possibility.
Wear it on: Your everyday uniform—the white tees, the worn-in denim, the sheets you actually want to dive into. Fresh Take is the green citrus laundry detergent that makes Monday mornings feel like a fresh start.
For the Visionary: Soft Focus Laundry Detergent
The Energy: Centered. Grounded. Quietly confident.
If Fresh Take is a bright awakening, Soft Focus is the exhale. Australian sandalwood emerges through marine mist, while Florentine orris and Jaipur cardamom create a creamy, sophisticated base. This is the scent of someone who doesn't need to announce their arrival—they just are.
Mood check: You know what you want. You move through the world with intention, not urgency.
Wear it on: Your best loungewear, cotton button-downs, the bedding you never want to leave. Soft Focus is the white santal laundry detergent for the pieces you want to live in—anything soft, elevated, and meant to be savored.
For the Provocateur: Flora Luna Laundry Detergent
The Energy: Bold. Fearless. Magnetic.
This is not your grandmother's floral laundry detergent. Flora Luna is heady, nocturnal, and unapologetically daring. Sicilian and Sambac jasmine bloom at midnight, layered with white gardenia, vetiver, and patchouli. It's the scent equivalent of walking into a room and owning it.
Mood check: You're not here to blend in. You're here to be remembered.
Wear it on: Statement pieces. Date night outfits. Anything you want to leave a trail on. Flora Luna is the bold floral laundry detergent for when you want your clothes to speak first.
A New Way to Wear Fine Fragrance
These aren't just scented detergents. They're designed to layer: Wear Fresh Take as your base and top it with your favorite citrus perfume. Let Soft Focus cocoon you in woody warmth before adding a hint of vanilla. Use Flora Luna to amplify your signature floral scent. The Indulgent Collection gives you the flexibility to build fragrance the way you'd curate an outfit—layering textures, moods, and notes until it feels completely you.
Or use them as a replacement for your eau de parfum or cologne altogether…
And because each formula is powered by BioRadiance™ Technology—our advanced enzyme blend—your clothes stay vibrant, soft, and beautifully scented for longer. Each scent has up to 7 days of sillage, the kind of lasting power usually reserved for high-end perfume.
Start With the Discovery Set
Not sure which mood is yours? The Indulgent Collection Discovery Set lets you try all three travel-sized fragrances so you can find your signature—or keep all three on rotation depending on how you're feeling that day.
Shop the full Indulgent Collection or start with the Discovery Set and let your mood guide your selection. Because the best fragrance? It's the one you're already wearing.