Wash each pile according to fabric type. If you are unsure of how to best clean a fabric, you may look it up in our Clean Talk Blog to quickly learn the best and safest way to care for it, step by step.
Everyday fabrics like cotton, linen, and durable synthetics are the most straightforward fabrics to launder. White clothes and light clothes in everyday fabrics can be washed in warm to hot water on a normal cycle with Signature Detergent. Dark clothes and rich colors in everyday fabrics can benefit from the color-saving properties of cool to warm water temperature, but can typically still be laundered on a normal washing cycle using Signature Detergent. Bear in mind that when specifically laundering towels, the best way to keep them soft, fluffy and odor-free is to launder them separately, and to avoid over-using detergent. These absorbent fabrics soak up excess product easily, causing them to feel stiff even after washing, so definitely skip the use of Fabric Conditioner
For sensitive, “dry clean” fabrics, take special care. Use our Wool & Cashmere Shampoo formula to clean knits and sweaters made of cashmere, wool, alpaca, merino, and knit blends, and Delicate Wash for other delicate items. Always launder using a cold washing temperature, and protect items using a mesh bag or simply hand wash separately using a tub or basin .
Machine drying is typically where we see the most fabric damage occur, so take care to avoid machine drying sensitive fabrics. The high heat and agitation from tumble drying can lead to shrinkage, fading, and weakening of garments. By selecting the right drying temperature (or by simply air drying), you can prevent damage to clothing and keep your favorite items in rotation for longer. Dryers also use up a lot of energy, so air drying is the more eco-conscious choice when feasible!
Everyday fabrics like cotton, linen, and durable synthetics can be machine dried on a warm to hot setting. Toss in a set of woolen dryer balls to speed up laundry's dry time, remove static and lint, and fluff up fabrics! Always be sure to check tags before placing an item in the dryer—while most everyday fabrics can tolerate higher temperatures, some have detailing or attachments that can’t take the heat. Synthetic workout clothing should never be machine dried as it breaks down the elastic and can cause pilling—air dry instead to keep your athletic wear around for longer.
Delicate fabrics, including wool, cashmere, lace, silk, and dry clean tagged synthetics should never, ever be placed in the dryer. Not sure whether to hang or to lay flat? The general rule of thumb is to go by the weight of the item—heavy fabrics (think knits and sweaters) should be laid flat and floatier fabrics (silk, chiffon, lingerie), can be hung up. Mist wrinkle-prone items like blouses with a wrinkle-releasing spray while damp to achieve a smooth finish.