THE LAUNDRESS PRIVACY PRINCIPLES
The Laundress takes your privacy seriously. The following
principles guide our treatment of your personal information:
1. We value the trust you place in Unilever when sharing your
personal information with us.
2. We strive to be transparent with you about what personal
information we collect, what we do with it and with whom we
3. We endeavor to work with you to address your concerns about
how we use your personal information.
4. We strive to take steps designed to secure your personal
information and reduce the risk it will be misused.
Last Updated Date: December 29, 2022
Laundress ( “The Laundress”, "we," "us", or “our”) collect, use,
share and otherwise process personal information in connection
with our websites, applications, and other online platforms
which link to or display this Policy or personal information we
collect in person, by phone or other offline methods
(collectively, the “Platform”). This Policy is not, however, a
contract and does not create any legal rights or obligations.
When we use the term “personal information” in this Policy, we
mean information that identifies, relates to, describes, is
reasonably capable of being associated with, or could reasonably
be linked, directly or indirectly, to you. It does not include
aggregated, deidentified or anonymized information that is
maintained in a form that is not reasonably capable of being
associated with or linked to you.
TYPES OF PERSONAL INFORMATION WE COLLECT
Contact Information. For example, we may
collect your name, mailing address, telephone number and email
address. We may also collect your mobile phone number.
Payment Information. For example, we may
collect your credit card number and billing address.
Shopping History. For example, we may
collect personal information about the items you viewed, added
to your cart, purchased or returned.
Information You Post. We may collect
personal information you post in a public space on our
Platform, such as on our Ratings & Reviews feature.
Social Media Information. We may collect
personal information you post on our social media pages. We
may also collect your social media profile information and
personal information posted on your page.
User Behavior. We may collect
information on what buttons or parts of the site you interact
using heat mapping, keystrokes or other similar technology.
Information You Submit. We may collect
personal information when you send us a message through the
“Contact Us” page or similar features on our Platform. We may
also collect personal information when you enter a promotion.
This may include photos, videos and other user-generated
content that you submit. We may also collect personal
information when you interact with services and features that
we may make available on our Platform, such as quizzes,
surveys or focus groups, or if you interact with our virtual
stores for a particular brand, virtual try-on for one of our
products, or virtual styling tools. We may have
additional disclosures about these services or features that
we make available to you before you interact with these tools
and ask for permission to collect the information that will be
collected in that service or feature.
Audio Visual Information. We may collect
photographs, video images, CCTV recordings, call center
recordings and call monitor recordings, and
voicemails. If you use one of our virtual try-on features
or complete a quiz that allows you to upload an image, we may
collect images that you submit to those features. If you
call into our Consumer Service Center, then we may record your
calls for quality assurance purposes. If this information
constitutes “Biometric Information” (such as facial
recognition information, biometric identifiers, faceprints,
face scans), then we will collect, use and store such
information in accordance with applicable privacy
laws. We will have additional disclosures about services
or features of our Platform that collect “Biometric
Information”, which we will provide to you prior to the
collection of any such information. If we store
“Biometric Information”, then we store this information for no
more than three years from the individual’s last interaction
with us, absent a subpoena, warrant or other legally
Health-Related Information. If you are
part of one of our consumer programs, then we may ask you
general health and symptom information. With your consent
we may collect your health diagnosis, symptoms, and related
health insurance information in relation to our products and
services and for customer service purposes. If you participate
in a consumer research study where we have collected your
informed consent, then we may collect and use certain
health-related information as outlined in that particular
informed consent form.
Demographic Information and Protected Classes of
Information. We may collect your birthdate, age, race, ethnicity or
national origin, gender and zip code. We may also collect
personal information relating to your hobbies, lifestyle,
routines, interests and shopping behavior.
Device Information. We may collect the
type of device you use to access our Platform. For example, we
may also collect your device identifier, IP address or mobile
Location Information. We may
collect location information from your device. This may
include information about your exact location when you use our
Platform or may include information that allows us to
approximate your location. For more information about your
options related to the collection of your location
information, see the “Choices Regarding Your Information”
Log and Analytics Data. If you use our
website, we may collect information about the browser you are
using. We may look at what site you came from, or what site
you visit when you leave us. If you use our app, we may look
at how often you use the app and where you downloaded it.
HOW WE COLLECT YOUR PERSONAL INFORMATION
We collect your personal information in the following ways:
Directly From You. For example, when you:
- Register for an account.
- Purchase products or services through our Platform.
- Sign up to receive promotional communications.
- Request a sample.
- Join a loyalty, rewards or similar program or club.
Participate in one of our promotional sweepstakes, contests,
surveys, or focus groups.
Use of our Platform services and features, such as completing
a quiz, or interacting with a virtual store, virtual try-on,
or virtual styling tool.
Use the Ratings & Reviews or related services and
- Submit a request to our Consumer Service team.
Call or email or otherwise communicate with the Consumer
- Interact with our social media pages.
- Apply for a job with us.
Automatically. For example, when you:
- Install and use our mobile apps.
- Visit and navigate our Platform on any device.
- Enable location-based features on our Platform.
Click on sponsored links, social media advertisements, or
We may also collect personal information about you over time and
across different websites, apps and devices when you use our
Platform, using tracking technologies such as cookies, pixels,
Flash objects, APIs and mobile software development kits (SDKs)
and we may use third party services to collect this personal
information when you use our Platform.
technologies to collect personal information about you
automatically, please refer to the section called “Online
Advertising and Third Party Tracking” below.
From Third Parties. We may receive
personal information about you from other sources. For example,
this may include receiving personal information from:
Our business partners, including online advertising networks,
analytics vendors, and companies that co-sponsor our
Social media sites, including Facebook, Twitter, YouTube,
Pinterest, Snapchat and Instagram. The information we receive
from these social media sites is dependent upon the social
media network’s terms and policies and your settings on that
Third party sites, including those that allow you to integrate
your third-party account with your The Laundress account.
Family, friends and others who provide your personal
information to us because they think you may be interested in
our products and services or they want to share a product or
service with you.
Companies that provide personal information to supplement what
we already know about you, including data aggregators. Certain
third parties might link your name or email address to other
information they have collected. That might include past
purchases made offline or online. It might also include online
By Combining Personal Information. For
example, we may:
Combine personal information that we collect offline with
personal information we collect through our Platform.
Combine personal information we collect about you from the
different devices you use to access our Platform.
Combine personal information we get from third parties with
personal information we already have about you.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information in the following ways:
To Provide Our Products and Services. This could include fulfilling your requests for
products or services, including any samples that you
requested. It could also include processing purchases or other
transactions or virtually test our products. This could
include our customer services operations.
To Improve Our Products and Services. We
may use your personal information to make our Platform,
products and services better. We may also use your personal
information to customize your experience with us.
To Understand Your Interests. For
example, we may use your personal information to better
understand what products interest you and your preferences,
this could include creating a profile just about you.
To Respond to Your Requests or Questions. This may include responding to your feedback or
notifying you if you win a promotion.
To Communicate With You. We may
communicate with you about your account or our relationship.
We may also contact you about this Policy or our Platform
terms and conditions.
To Determine Your Eligibility. We may
use your personal information to verify your identity or
determine your eligibility for our jobs, some of our products,
services, promotions and related actions. For example,
this may include verifying your email, date of birth and
state of residence. If you apply for a job through our
Platform, we may use the personal information you provide to
evaluate your application.
For Marketing Purposes. We may provide
you with information about new products and special offers. We
might use your personal information to serve you ads about
products and offers. We might tell you about new features or
updates. These might be third-party offers or products we
think you might find interesting. We may also use your
personal information to send you electronic communications,
including through email or text message.
For Interest-Based Advertising. We and
our third party partners may engage in interest-based
advertising using personal information gathered across
multiple websites, devices, or other platforms to serve you
relevant advertising on our Platform or on other sites,
services and mobile applications or on other devices you may
use. For more information about your choices related to these
communications, see the “Online Advertising and Third Party
Tracking” section below.
For Security Purposes. This could
include protecting our company and consumers who use our
products and services. It may also include protecting our
Platform or enforcing our terms and complying with law.
To Send Push Notifications. If you use
our mobile apps, we may send you push notifications about new
products or special offers.
To Comply with Law. For example, we may
collect, evaluate, and monitor consumer complaints and adverse
events during or after use of products to comply with our
For Internal Business Purposes. For
example, to provide and improve our Platform, for quality
control, training, and analysis, for risk management, audits,
investigations, and reporting, to maintain records and audit
interactions with you, for safety maintenance, for system
administration and managing our technologies.
As Otherwise Permitted By Law or As We May Notify
HOW WE SHARE YOUR PERSONAL INFORMATION
We may share your personal information in the following ways:
Internally. We may share your personal
information within the Unilever Group of companies and brands.
On our Platform. For example, we may
display personal information you post on our Ratings &
Reviews feature. We may also display personal information you
submit in connection with a promotion.
With Our Service Providers. We may share
your personal information with third parties who perform
services on our behalf. For example, this may include
merchandise vendors and payment processors. It may also
include companies that send emails on our behalf or help us
run our Platform.
With Our Business Partners. For example,
this may include a third party that co-sponsors a contest or
promotion. We may also share personal information with data
aggregators, advertisers, media buying agencies, social media
networks, analytics partners, advertising networks and
advertising service providers.
With Third Parties for Marketing Purposes. This may include our affiliate companies or brands or
third parties whose products or services we believe may be of
interest to you. These third parties may also share your
personal information with others. These third parties may use
your personal information for their own marketing purposes or
the marketing purposes of others. This may include the
delivery of interest-based advertising.
For Business Transactions or Reorganizations. We may take part in or be involved with a corporate
business transaction, such as a merger, acquisition, joint
venture, or financing or sale of all or a portion of our
company assets. We may disclose personal information to a
third party during negotiation of, in connection with or
as an asset transferred in such a corporate business
transaction. Personal information may also be disclosed in the
event of insolvency, bankruptcy, or receivership.
To Comply With the Law or To Protect Ourselves or Third
Parties. For example, this could include responding to a court
order or subpoena. It could also include sharing personal
information as required with government agencies. We might
share personal information with legal authorities or law
enforcement when we are investigating potential fraud.
For Other Reasons We May Describe to You.
CHILDREN UNDER 13
Our Platform is intended for adults. We do not knowingly collect
or solicit any information from anyone under the age of 13
though our Platform. In the event that we learn that we have
inadvertently collected personal information from a child under
age 13, we will delete that information as quickly as
possible. If you believe that we might have collected
personal information from a child under 13, please contact us
at privacy.policy@ thelaundress.com.
CHOICES REGARDING YOUR PERSONAL INFORMATION
Promotional Emails and Text Message Communications:
You may elect to receive email or text messages from us. When
you sign up to receive these messages, we will send you
information about promotional offers and more. These messages
may use information automatically collected based on your
actions while on our sites and may prompt messaging such as cart
abandon messages. To the extent you voluntarily opt to have SMS
notifications sent directly to your mobile phone, we receive and
store the information you provide, including your telephone
number or when you read a text message. You may opt out of
receiving email or text messages at any time by texting “STOP”
to our text messages or selecting the unsubscribe option in our
marketing emails. At any time, you can opt out of receiving our
promotional email or text message communications. If you opt-out
you will still receive non-marketing or transactional messages
from us, including messages about your account and responses to
You can opt-out of our promotional emails or text messages
by following the instructions included within each of
You can also opt-out of these promotional messages by
Send us an email at privacy.policy@thelaundresscom
Call us at 1-800-282-4121, Monday through
Friday, 9:00 AM – 5:00 PM
- Send us a letter at:
247 W 30th St, 7th Floor
New York, New York 10001
Attn: Customer Service
Location Based Services:
You may completely opt out of all location-based information
collection by us if you contact us as indicated below.
ONLINE ADVERTISING AND THIRD-PARTY TRACKING
Cookies & Other Tracking Technologies:
We automatically collect certain types of usage and device
information when you visit our Platform, read our emails or
otherwise engage with us. We typically collect this information
stored on your device), web beacons or pixels and similar
tracking technologies, and we may utilize third party services
to collect this information. For example, these tracking
technologies may collect information about your device and its
software, such as your IP address, browser type, device type,
date and time stamp, unique device ID., and about the way you
engage with our Platform, for example, the site from which you
came and the site to which you are going when you leave our
website, the pages you visit, how frequently you access our
Platform, whether you open emails or click the links contained
in emails, whether you access the Platform from multiple
devices, the products you view and click on, and similar actions
We use this information collected through tracking
technologies to provide custom, personalized content and
information, including targeted content and advertising,
recognize you across multiple devices, monitor aggregate usage
metrics such as total number of visitors, traffic, usage, and
demographic patterns of our visitors, and otherwise enhance
our Platform and your user experience.
Your browser may give you the ability to control cookies or
other tracking technologies or to reject browser cookies. To
control flash cookies, which we may use on certain websites
from time to time, you can go here. Why? Because flash cookies cannot be controlled through
your browser settings.
If you block cookies, certain features on our Platform may not
work. Depending on your mobile device and operating system,
you may not be able to delete or block all cookies and you may
not be able to block non-cookie technologies (such as flash
cookies) and these browser settings that block cookies may
have no effect on such techniques. In addition, options
you select relating to cookies and other tracking technologies
are browser and device specific. You must exercise these
choices on each browser and device you use.
We engage in interest-based advertising to deliver online
advertising that may be more relevant to your interests. We
permit third party online advertising networks, social media
companies, and other third party services to collect information
about your use of our websites and Platform over time so that
they may play or display ads on our Platform, on other websites,
apps, or services you may use, and on other devices you may use.
Typically, though not always, the information used for
interest-based advertising is collected through cookies or
similar tracking technologies. We may share a common account
identifier (such as an email address or user ID) or hashed data
with our third party advertising partners to help identify you
across devices or serve you ads on social media sites you may
use. We and our third party partners use this information to
make the advertisements you see online more relevant to your
interests, as well as to provide advertising-related services
such as reporting, attribution, analytics, and market research.
To opt-out of or learn more about interest-based
advertising and how you may be able to control the use of
your personal information for interest-based advertising
purposes, visit the bottom of our homepage that links to this
Notice. Look for “AdChoices – Do Not Share or Sell” at
the bottom of any our brand homepage. This will take
you to a tool which will allow you to opt out of certain
online advertising and tracking activities.
Some advertising opt-outs may not be effective unless your
browser is set to accept cookies. Furthermore, the options you
select relating to interest-based advertising are browser and
device specific. If you use a different device, change
browsers, or visit a different Unilever brand website or
delete the opt-out cookies, you may need to perform the
opt-out task again.
You may also be able to limit certain interest-based mobile
advertising through the settings on your mobile device by
selecting "limit ad tracking" (iOS) or "opt out of
interest-based ads" (Android). You may also be able to
opt-out of some – but not all – interest-based ads served by
mobile ad networks by visiting
and downloading the mobile AppChoices app.
Google Analytics and Advertising:
We use Google Analytics to better understand how our users
interact with our Platform. For information on how Google
Analytics collects and processes data, as well as how you can
control information sent to Google, review Google's site “How
Google uses data when you use our partners' sites or apps”
located at www.google.com/policies/privacy/partners/. You
can learn about Google Analytics’ currently available opt-outs,
including the Google Analytics Browser Ad-On here
We may also utilize certain forms of display advertising and
other advanced features through Google Analytics, such as
Remarketing with Google Analytics, Google Display Network
Impression Reporting, the DoubleClick Campaign Manager
Integration, and Google Analytics Demographics and Interest
Reporting. These features enable us to use first-party cookies
(such as the Google Analytics cookie) and third-party cookies
(such as the Doubleclick advertising cookie) or other third
party cookies together to inform, optimize, and display ads
based on your past visits to the Service. You may control your
advertising preferences or opt-out of certain Google advertising
products by visiting the Google Ads Preferences Manager,
currently available at https://google.com/ads/preferences or by
vising NAI’s online resources at
Our Do Not Track Policy:
Some browsers have “do not track” features that allow you to
tell a website not to track you. These features are not all
uniform. While we continue to evaluate this evolving
technology, we do not currently respond to those signals.
However, you can opt-out of such tracking directly on the
Platform by following the steps noted in the Interest-Based
Advertising section above. If you have questions, please
contact us via one of the methods listed in the “How to
Contact Us” section at the end of this Policy.
If you block or reject cookies, not all of the tracking
described here will stop and some features of our Platform may
not be available.
- Options you select are browser and device specific.
We may choose or be required by law to provide different or
additional disclosures relating to the processing of personal
information about residents of certain states. Please refer
below for disclosures that may be applicable to you:
California. If you are a California
resident, please click here for additional California-specific privacy disclosures.
Virginia. If you are a Virginia resident,
for additional Virginia-specific privacy disclosures.
Nevada. Chapter 603A of the Nevada
Revised Statutes permits a Nevada resident to opt-out of
future sales of certain covered information that a website
operator has collected or will collect about the resident. To
submit such a request, please contact us at email@example.com with the subject line “Nevada opt-out”.
The Internet is not 100% secure. Like all businesses, we cannot
guarantee the security of the personal information you provide
to us via the Platform. We have, however, taken certain steps
designed to reduce the risk that the personal information you
provide us will be subject to loss, misuse, unauthorized access,
disclosure, alteration or destruction. We encourage you to use
caution when using the Internet. A user id and a password are
needed to access certain areas of the Platform. It is your
responsibility to protect your username and password.
STORAGE OF INFORMATION
Our Platform is directed only to U.S. consumers for products and
services of Unilever United States. Our Platform is not directed
to consumers outside of the U.S. Personal Information we
maintain may be stored in or outside of the United States. If
you live outside of the United States, you understand and agree
that we may transfer your personal information to the United
States. This Platform is intended for use in the United States
and is subject to the laws of the United States, which may not
provide the same level of protections as those in your own
LINKS TO THIRD-PARTY SERVICES
Our Platform may contain links to other third-party sites,
plug-ins, applications or other online services. If you click on
a link to a third-party site or other online service, you will
be taken to a site or other online service we do not control and
that is not governed by this Policy. We are not responsible for
the privacy practices used by third-party sites and other online
services. We suggest that you read the privacy policies of those
sites and other online services
HOW TO CONTACT US
If you have any questions, comments or concerns with respect to
our privacy practices or this Policy, or wish to update your
information, please feel free to contact us at firstname.lastname@example.org or by telephone at 1-800-282-4121, Monday through Friday, 9:00 AM – 5:00 PM Eastern. You may also
write to us at the following address:
247 W 30th St, 7th Floor
New York, New York 10001
Attn: Customer Service
CHANGES IN POLICY
From time to time, we may change our Policy. We will notify you
of any material changes to our Policy as required by law. We
will also post an updated copy of this Policy on our Platform.
Please check our Platform periodically for updates.