Today’s savvy customer is no longer satisfied with the chemical storm of laundry products. People are growing ever more conscious of what ingredients go into the food that they eat and the products that they put on their bodies, and laundry detergent is no exception. Plant-derived products protect the environment and the health and well-being of our families. What’s not to love? Why hurt the environment and expose ourselves to toxic chemicals unnecessarily? It makes less sense than ever now that such a fabulous array of eco-friendly products are available.