What Dreams Are Made Of
Sweet dreams await with our award-winning Beauty Sleep Detergent.
Indulgence, Bottled Up
Opulent fragrance blends that turn laundry into a rich, sensory experience.
Sunshine in Every Wash
Bright summer scents to refresh every washday ritual this season.
Get Out of Town
Travel-ready laundry care for fresh, clean clothes anywhere you go.
Smells Like Team Spirit
Activewear care designed to refresh every move you make.
Sunshine in Every Wash
Bright summer scents to refresh every washday ritual this season.
The Art of a Classic Clean
A timeless signature scent for a refined laundry experience, every wash day.
Soft on Silks. Big on Love.
The pieces you love deserve elevated care always!
Soft on Silks. Big on Love.
The pieces you love deserve elevated care always!
Stain Guide
Need stain help? Our guide helps you tackle even the toughest spots fast.
Care Tag Guide
Decode your care tag! Our guide covers fabrics and tricky details.
Find Your Fragrance
Find your perfect perfumer-crafted fabric care scent for everyday luxury.
Smells Like Team Spirit
Activewear care designed to refresh every move you make.
Get to Know The Laundress
Specialty and everyday detergents for a cleaner, longer life for clothes.
Suds, Tools, Triumphs
Clever accessories that tackle stains, boost freshness, and make laundry a breeze.
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Featured Products
Serene Scent For Sleepwear & Bedding
Serene Scent For Sleepwear & Bedding
BioRadiance™
White Santal Scent for Feeling Centered
16 FL OZ (1 PT) 473 ML
Set the tone and allow the rest to unfold. Soft Focus is an invitation into stillness — a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. This scent moves like a whisper — gentle, elusive, yet unforgettable.
Experience The Full Indulgent Collection: Discover all three distinctive laundry detergent fragrance moods designed for layering or in place of eau de parfum or cologne. Let your mood guide your selection!
Soft Focus Laundry Detergent
THE VISIONARY
A discerning, quietly confident fragrance that inspires a feeling of centeredness with grounding notes of australian sandalwood, florentine orris, and jaipur cardamom.
We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.
The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.
The Laundress is your go-to source for expert fabric & home care
See why clean has never smelled—or felt—so good.
Overall rating: 4.8063064 / 5 from 222 reviews.
Soft Focus Laundry Detergent offers a gentle and comforting fragrance that leaves clothes feeling soft, clean, and luxurious. Customers praise its soothing aroma and long-lasting scent, making it a favorite in The Laundress Indulgent Collection. The advanced BioRadiance™ Technology enhances fabric strength and prevents dullness, ensuring a fresh and radiant feel for up to 7 days.
Review topics: ["instructions","finish","quality","scent","customer service","look","design","comforter","results","husband","performance","fabrics","softness","measurements","sheets","feeling","bedding","buy","price","works","use","detergent","clothes","fragrance","laundry","cleans","focus","sandalwood","aroma","collection"].
"Hands down the greatest smelling laundry detergent ever! What’s incredible is the scent lingers but not enough to annoy others around you and it doesn’t smell artificial. It gets your clothes clean and does the job. Now if they would just make a fabric softener, body wash, candle…. ."
"I recently picked up the Soft Focus detergent in a local shop. Gosh, I love this one!! I've already been using the Fresh Take. Normally I go for the floral and fresh scents, but this is so calming and dreamy! The white santal is a wonderful earthy fragrance, and it stays in the room after your wash is done. Clothes and linens come out perfectly clean and soft. This detergent is so different and beautiful, and there's nothing else out there like it. You must try it!"
"Love their products. I wish they would bring back the little bar of soap. That took EVERY stain out of lots of different clothing."
"Our favorite scent and cleans just as great as the original detergent!"
"Decided to purchase after using samples. Love the scents. It reminds me of Santal 33."
"The scent was heavenly performance was very good. I’ll do a couple more washes to determine if it’s excellent but something I would come back for."
"Amazing scent and this product is perfect for many different types of clothes"
"Wonderful, rich scent. Beautiful"
"This is an amazing scent. It makes my clothing smell so good. In addition, it cleans as well as it smells. My only wish is that you sell it in a larger size than these bottles."
"Softness overload! Even my itchiest fabrics came out soft!"
