Soft Focus
THE VISIONARY
A discerning, quietly confident fragrance that inspires a feeling of centeredness with grounding notes of australian sandalwood, florentine orris, and jaipur cardamom.
Soft Focus Laundry Detergent
White Santal Scent for Feeling Centered
Fragrance Notes:
- Grounding White Santal Laundry Fragrance: A discerning, quietly confident fragrance that inspires a feeling of centeredness and helps the day flow with ease.
- A New Way To Wear Fine Fragrance: Mood-rich fine fragrance designed to layer
- Long-Lasting Fine Fragrance: Discover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.
- Cutting-edge BioRadiance™ Technology: Advanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.
- 15 Medium Loads
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16 FL OZ (1 PT) 473 ML
Set the tone and allow the rest to unfold. Soft Focus is an invitation into stillness — a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. This scent moves like a whisper — gentle, elusive, yet unforgettable.
Experience The Full Indulgent Collection: Discover all three distinctive laundry detergent fragrance moods designed for layering or in place of eau de parfum or cologne. Let your mood guide your selection!
Soft Focus Laundry Detergent
Sale price$26.00
Soft Focus Laundry Detergent
About Us
The beginning
We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.
Philosophy
Our development
The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.
Your Cleaning Experts
Tips & How-to's
The Laundress is your go-to source for expert fabric & home care
Fresh Takes from Real Customers
See why clean has never smelled—or felt—so good.