Soft Focus Laundry Detergent The Laundress

Soft Focus Laundry Detergent

Name: Soft Focus Laundry Detergent
Brand: The Laundress
SKU: DTSFS16001
Price: 26.00 USD
Availability: InStock

BioRadiance™

White Santal Scent for Feeling Centered

Fragrance Notes:

Top Notes: Grounding Australian Sandalwood, Marine Mist

Middle Notes: Crisp Cedarwood, Cardamom

Base Notes: Creamy Ambrette Seed, Orris Root

Grounding White Santal Laundry Fragrance: A discerning, quietly confident fragrance that inspires a feeling of centeredness and helps the day flow with ease.
A New Way To Wear Fine Fragrance: Mood-rich fine fragrance designed to layer
Long-Lasting Fine Fragrance: Discover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.
Cutting-edge BioRadiance™ Technology: Advanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.
15 Medium Loads
16 FL OZ (1 PT) 473 ML

Set the tone and allow the rest to unfold. Soft Focus is an invitation into stillness — a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. This scent moves like a whisper — gentle, elusive, yet unforgettable.

Experience The Full Indulgent Collection: Discover all three distinctive laundry detergent fragrance moods designed for layering or in place of eau de parfum or cologne. Let your mood guide your selection!

Soft Focus Laundry Detergent

$26.00

About Us

The beginning

We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.

Philosophy

Our development

The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.

Your Cleaning Experts

Tips & How-to's

The Laundress is your go-to source for expert fabric & home care

Visit our Comprehensive Tips & How-Tos

Fine Fragrances

Our complex, bespoke fragrances are crafted by master perfumers for a beautiful sensorial experience.

Commitment to Safety

Crafted with high-quality ingredients, our products deliver exceptional safety and beautiful results for your fabrics + home.

Expertise Since 2004

Backed by 20 years of dedication, we provide expert solutions to preserve your most-loved fabrics

Fresh Takes from Real Customers

See why clean has never smelled—or felt—so good.

Overall rating: 4.7826085 / 5 from 230 reviews.

AI Generated Review Summary

Soft Focus Laundry Detergent offers a gentle and comforting fragrance that leaves clothes feeling soft, clean, and luxurious. Customers praise its soothing aroma and long-lasting scent, making it a favorite in The Laundress Indulgent Collection. The advanced BioRadiance™ Technology enhances fabric strength and prevents dullness, ensuring a fresh and radiant feel for up to 7 days.

Summary topics

Fabric Feel (30%): A substantial number of customers appreciated how the laundry detergent made their clothes feel soft, clean, and luxurious.
Fragrance Comfort (17%): A significant number of customers brought up that the fragrance of the Soft Focus laundry detergent is gentle and comforting.
Sandalwood Scent (7%): Customers keep praising the delightful and long-lasting sandalwood scent of this detergent.
Collection Popularity (6%): It was observed by customers that The Laundress Indulgent Collection is a favorite among shoppers.

Review topics: ["instructions","results","quality","scent","customer service","design","finish","comforter","look","husband","performance","fabrics","softness","measurements","feeling","works","price","buy","use","bedding","detergent","clothes","fragrance","laundry","cleans","focus","sandalwood","aroma","collection","take"].

Review highlights

"They clean my laundry really well, and the clothes feel great on my skin." — Christina T.
"Always love the Laundress brand though, very high quality products with amazing scents!" — Melanie
"The Soft Focus Laundry Detergent by The Laundress smells amazing and leaves my clothes feeling fresh and clean." — Kallie K.

Reviews

Clean Clothes but Nothing Special About Scent

"I purchased this specifically to enjoy a unique, special scent on my laundry. Unfortunately, I noticed nothing special about the scent. My laundry was clean but smelt no different than if I had used run of the mill laundry detergent. For the price, it was not worth it for me."

— Tabitha L. (2/5)

Soft and focused

"Wonderful smell and works well. Has a creamy consistency and makes a great addition to my laundry collection."

— Christina F. (5/5)

My favorite

"This detergent is definitely on the stronger side for fragrance strength which I love. It feels like it cleans better than others too. No fabric softener needed. It just cleans clothes and bedding so well. The scent lasts so long and smells incredible. If you like clean florals you'll love it!"

— Andrea (5/5)

Love this scent!

"Love this scent! I've got a stressful life and fresh and luxurious smelling laundry gives me a little escape each time I reach for a piece of clothing, towel, or crawl into bed, and this scent is like a nice cozy hug added to the experience."

— Cyndie F. (5/5)

So worth it!

"This is my whole personality now. Wow- all these good smelling scents! So lovely and gentle on clothes while not being heavy/greasy/ overwhelming"

— erin g. (1/5)

The Best Scent!

"Hands down the greatest smelling laundry detergent ever! What’s incredible is the scent lingers but not enough to annoy others around you and it doesn’t smell artificial. It gets your clothes clean and does the job. Now if they would just make a fabric softener, body wash, candle…. ."

— Stephanie B. (5/5)

"Perfect level of scent that lasts!"

— Jennifer (5/5)

Great

"I haven't used it yet but can say- the fragrance is lovely!!!"

— Daria K. (5/5)

Favorite

"This is a great replacement for the now discontinued Le Labo detergent. Beautiful scent and cleans well."

— Sarah (5/5)

Dreamy!!

"I recently picked up the Soft Focus detergent in a local shop. Gosh, I love this one!! I've already been using the Fresh Take. Normally I go for the floral and fresh scents, but this is so calming and dreamy! The white santal is a wonderful earthy fragrance, and it stays in the room after your wash is done. Clothes and linens come out perfectly clean and soft. This detergent is so different and beautiful, and there's nothing else out there like it. You must try it!"

— Annmarie (5/5)

Soft Focus Laundry Detergent