Tried a smaller bottle. Has
"Tried a smaller bottle. Has a nice scent but a little too flowery for me."
No. 723 Laundry Detergent
Rose-Scented Laundering
Fragrance Notes:
- Rich and floral No. 723 fragrance with indulgent notes of Damask rose, geranium, and amber
- Laundry detergent formulated to improve cleaning and target stains
- 15 washes
- 16 FL OZ (1 PT) 473 mL
Pamper and clean special everyday garments like pajama sets, robes, and bedding with our sensorial and complex No.723 Laundry Detergent. Crafted by world-class perfumers, the No.723 fragrance features the mysterious and alluring Damask Rose. Blended into our expert-designed, concentrated laundry detergent formula that targets stubborn stains, dirt, and grease, enjoy an indulgent washing experience evocative of a fragrant rose garden at bloom.
Pair with The Laundress Fabric Conditioner and Fabric Spray in No.723 for a sensorial, start-to-finish laundering experience.
No. 723 Laundry Detergent
Sale price$26.00
About Us
The beginning
We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.
Philosophy
Our development
The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.
Your Cleaning Experts
Tips & How-to's
The Laundress is your go-to source for expert fabric & home care
Fresh Takes from Real Customers
See why clean has never smelled—or felt—so good.
Overall rating: 4.660714 / 5 from 224 reviews.
AI Generated Review Summary
No. 723 Laundry Detergent offers a rich floral fragrance with notes of Damask rose, geranium, and amber. Customers appreciate its effectiveness in removing stains and dirt, and its gentle yet effective cleaning power. The scent is described as delightful, long-lasting, and luxurious.
Summary topics
- Stain Removal: 18%
- Fragrance: 15%
- Overall Recommendation: 5%
- Cleaning Effectiveness: 12%
- Laundry Experience: 6%
Review topics: ["size","quality","look","scent","results","value","packaging","fabrics","feeling","buy","use","works","detergent","clothes","fragrance","cleans","bottle","laundry","laundress","formula","rose","load","wash","stains","aroma","amount","whites","cup","brand","garments"].
Review highlights
- "It does have a very feminine rose fragrance and made my clothes feel luxurious." —
- "We like this fresh scent and wish Laundress would add more scented options to their lineup of detergents." —
- "This laundry detergent smells so good and cleans my clothes nicely." —
Reviews
"Smells wonderful! Already washing one of my favorite sweaters."
"Love the fragrance, not overpowering! Does an excellent job cleaning. I use this on all of my hand washables."
Great Fragrence
"As expected, great."
Smell the roses
"Love this scent. I use it for my sheets"
So good!
"The scent I use 2nd to the original. Just the right amount of rose. A natural floral scent. I can’t describe it, but So good!"
Love the Smell!
"Absolutely my favorite detergent. The smell is soft and subtle. I’ve already purchased more."
No smell
"I didn’t get any scent on my sheets despite following the washing instructions. Disappointed."
Love this scent!
"My favorite scent! One ounce gets my clothes clean and lightly smelling like roses for a few days! Make this in quart or gallon sizes, please! Recommend!!"
"This product is awesome been using this fir years. Love the scents and your clothes smell so good."
Q&A
- I'm totally confused by the reviews; some love the scent, some not. I noticed that many were given a sample to use, how can I get one? I love a rose, lavender & spicy scents but I'd rather try first. Same with perfume, I'd never buy before smelling it. I'll check, perhaps there's a room spray that I can try first.?? I wish you much success.
- Hello! Thank you for reaching out! We hope to offer sample sizes in the near future. In the meantime, 723 scent can be described as: Top Notes: Geranium Heart Notes: Damask Rose, Jasmine, Lily of the Valley, Violet Base: Patchouli, Guaiacwood, Amber If you have additional questions, please reach out to our customer service team and we will be happy to assist!
- I'm not a fan of floral scents. Is this scent aa strong floral scent? I'm trying to decide if I would like it or not.
- Hello! This scent is floral forward. If you are not a big floral fan, I would recommend Isle or Classic for a fresh laundry scent!
- Would love this available in the gallon size
- Hello! Thank you for reaching out and sharing your suggestion! We will be sure to pass this amazing suggestion along.
- Hello! How does this scent compare to the Le Labo Rose 31? We loved that smell! Are they similar? Thanks.
- Hello! Thanks for reaching out! The scents differ however, 723 is a lovely rose scent. The scent description is as follows: Top Notes: Geranium Heart Notes: Damask Rose, Jasmine, Lily of the Valley, Violet Base: Patchouli, Guaiacwood, Amber
- Will there be dryer sheets in this fragrance?
- Hello! At this time we do not have dryer sheets but we will be sure to pass your suggestion along!