No.723 Fabric Conditioner


  • Eliminate static and soften fabric
  • 16 fl oz
  • Provides up to 16 washes

Soften, fluff, and scent your laundry with the alluring aroma of No.723, a spicy, reimagined take on rose and our newest scent! This plant-derived fabric softener is designed to be the perfect complement to our No. 723 Laundry Detergent. It decreases drying time, reduces wrinkles, and eases ironing while also eliminating static cling.


No.723 Collection
$56 $50

The Damask rose is at the heart of No.723 surrounded by a chorus of geranium, jasmine, and lily of the valley deeply grounded with the velvety, spicy warmth of guaiacwood and amber.

Color and texture may vary with natural ingredients.

Free of petroleum, phosphate, phthalates, and artificial color.

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Cruelty-free. No animal by-products.

CAUTION: Keep out of reach of children. Avoid contact with eyes. Do not ingest. If swallowed, seek medical advice.

Assembled in the U.S.A.

Step 1

This fabric softener is the perfect complement to No.723 Laundry Detergent.

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Step 2

Fabric softener adds extra scent and softness while reducing drying time, static cling, and wrinkles.

Step 3

Pretreat stains with Wash & Stain Bar or the Stain Solution.

Step 4

To freshen items between launderings, spray with No.723 Fabric Fresh.

Did you know...

This product is plant-derived from canola, unlike grocery store-brand fabric softeners that are made with animal fat. Products that contain animal fat coat the fabric, are hard to remove, and also reduce the fabric’s absorbency—be conscious when using such products with towels.

Fabric softener also reduces flame retardency, so do not use on children’s sleepwear or other items labeled flame resistant.

Fabric softener and dryer sheets are similar; however, dryer sheets are nonwoven material coated in fabric softener, while fabric softener is liquid added to the wash cycle. Using liquid fabric softener is more effective because it is more concentrated.

Fabric softener must be used in the assigned machine dispenser, as it is timed to release during the rinse cycle.

Launder new baby clothing before baby’s first wear.

Always...
add to the machine
dispenser.
use with cotton, linen, or
durable synthetics.

Never...
use with silk and wool.

  • We've started to make the switch from our heritage #1 PET recyclable plastic to 100% post-consumer recycled material (PCR). You may notice that some of our bottles have a smoky tint—that's PCR!

  • Follow our sustainability journey here to learn how we're mindfully taking steps to lighten our load on the environment.
group hand shot of laundress bottles