What Dreams Are Made Of
Sweet dreams await with our award-winning Beauty Sleep Detergent.
Indulgence, Bottled Up
Opulent fragrance blends that turn laundry into a rich, sensory experience.
Sunshine in Every Wash
Bright summer scents to refresh every washday ritual this season.
Get Out of Town
Travel-ready laundry care for fresh, clean clothes anywhere you go.
Smells Like Team Spirit
Activewear care designed to refresh every move you make.
Sunshine in Every Wash
Bright summer scents to refresh every washday ritual this season.
The Art of a Classic Clean
A timeless signature scent for a refined laundry experience, every wash day.
Soft on Silks. Big on Love.
The pieces you love deserve elevated care always!
Soft on Silks. Big on Love.
The pieces you love deserve elevated care always!
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Care Tag Guide
Decode your care tag! Our guide covers fabrics and tricky details.
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Smells Like Team Spirit
Activewear care designed to refresh every move you make.
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Serene Scent For Sleepwear & Bedding
Serene Scent For Sleepwear & Bedding
Rose-Scented Laundering
Pamper and clean special everyday garments like pajama sets, robes, and bedding with our sensorial and complex No.723 Laundry Detergent. Crafted by world-class perfumers, the No.723 fragrance features the mysterious and alluring Damask Rose. Blended into our expert-designed, concentrated laundry detergent formula that targets stubborn stains, dirt, and grease, enjoy an indulgent washing experience evocative of a fragrant rose garden at bloom.
Pair with The Laundress Fabric Conditioner and Fabric Spray in No.723 for a sensorial, start-to-finish laundering experience.
We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.
The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.
The Laundress is your go-to source for expert fabric & home care
See why clean has never smelled—or felt—so good.
Overall rating: 4.6651983 / 5 from 227 reviews.
No. 723 Laundry Detergent offers a rich floral fragrance with notes of Damask rose, geranium, and amber. Customers appreciate its effectiveness in removing stains and dirt, and its gentle yet effective cleaning power. The scent is described as delightful, long-lasting, and luxurious.
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"I am delighted with my new laundress detergents! I am using less, the scents are wonderful, and my clothes are cleaner than ever. I have also decreased my bleach use considerably when washing whites and using the Laundress Whites Detergent. They are bright and clean. Fantastic products."
"Wonderful fragrance that makes a small room smell so much better."
"Tried a smaller bottle. Has a nice scent but a little too flowery for me."
"Smells wonderful! Already washing one of my favorite sweaters."
"Love the fragrance, not overpowering! Does an excellent job cleaning. I use this on all of my hand washables."
"As expected, great."
"Love this scent. I use it for my sheets"
"The scent I use 2nd to the original. Just the right amount of rose. A natural floral scent. I can’t describe it, but So good!"
"Absolutely my favorite detergent. The smell is soft and subtle. I’ve already purchased more."
"I didn’t get any scent on my sheets despite following the washing instructions. Disappointed."
