What Dreams Are Made Of
Sweet dreams await with our award-winning Beauty Sleep Detergent.
Indulgence, Bottled Up
Opulent fragrance blends that turn laundry into a rich, sensory experience.
Sunshine in Every Wash
Bright summer scents to refresh every washday ritual this season.
Get Out of Town
Travel-ready laundry care for fresh, clean clothes anywhere you go.
Smells Like Team Spirit
Activewear care designed to refresh every move you make.
Sunshine in Every Wash
Bright summer scents to refresh every washday ritual this season.
The Art of a Classic Clean
A timeless signature scent for a refined laundry experience, every wash day.
Soft on Silks. Big on Love.
The pieces you love deserve elevated care always!
Soft on Silks. Big on Love.
The pieces you love deserve elevated care always!
Stain Guide
Need stain help? Our guide helps you tackle even the toughest spots fast.
Care Tag Guide
Decode your care tag! Our guide covers fabrics and tricky details.
Find Your Fragrance
Find your perfect perfumer-crafted fabric care scent for everyday luxury.
Smells Like Team Spirit
Activewear care designed to refresh every move you make.
Get to Know The Laundress
Specialty and everyday detergents for a cleaner, longer life for clothes.
Suds, Tools, Triumphs
Clever accessories that tackle stains, boost freshness, and make laundry a breeze.
Laundress Loyalty Program
Sign up, earn points with every purchase, and redeem for exclusive rewards.
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Featured Products
Serene Scent For Sleepwear & Bedding
Serene Scent For Sleepwear & Bedding
BioRadiance™
White Santal Scent for Feeling Centered
16 FL OZ (1 PT) 473 ML
Set the tone and allow the rest to unfold. Soft Focus is an invitation into stillness — a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. This scent moves like a whisper — gentle, elusive, yet unforgettable.
Experience The Full Indulgent Collection: Discover all three distinctive laundry detergent fragrance moods designed for layering or in place of eau de parfum or cologne. Let your mood guide your selection!
Soft Focus Laundry Detergent
THE VISIONARY
A discerning, quietly confident fragrance that inspires a feeling of centeredness with grounding notes of australian sandalwood, florentine orris, and jaipur cardamom.
We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.
The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.
The Laundress is your go-to source for expert fabric & home care
See why clean has never smelled—or felt—so good.
Overall rating: 4.7777777 / 5 from 234 reviews.
Soft Focus Laundry Detergent offers a gentle and comforting fragrance that leaves clothes feeling soft, clean, and luxurious. Customers praise its soothing aroma and long-lasting scent, making it a favorite in The Laundress Indulgent Collection. The advanced BioRadiance™ Technology enhances fabric strength and prevents dullness, ensuring a fresh and radiant feel for up to 7 days.
Review topics: [instructions, quality, look, fabrics, design, results, finish, comforter, performance, softness, husband, works, customer service, measurements, price, use, buy, feeling, scent, detergent, clothes, fragrance, laundry, cleans, focus, sandalwood, aroma, collection, bottle, take].
"Enjoying the Soft Focus laundry detergent. The aroma is light and cleans well. I use it for towels and sheets. It softens nicely and the light fragrance remains in the sheets and towels. Love that! Is a great purchase and would buy again."
"So my order of several detergents and fabricc softeners arrived with box intact no issues- I opened said box and one of the lids was broken off and laying in the bottom of the box, and upon inspection all of the productsd lids were craked and broken. One was intended as gift I cant give now. So I emailed the company with pics… several days later they finally sent email back with a link to file shipping claim, I went to the link and put in the info and it was determined not to be shipping issue. So I emailed company back and still waiting… So the detergent is fine smells fine not super amazingly great as hyped -but works I mean its detergent right? does not smell bad slight very light smell on clothes but washed sheets using it and they came out not really smelling like anything at all, so I washed again used 1/4 of the bottle still just ok not bad not great. This review is for my whole order and reflects all products purchased- for 100$ expected better!"
"I just love the Laundress. I find the overpowering artificial scents of regular laundry products so overwhelming."
"This smells soooo good. I only wish it came in larger bottle because we wash a lot of clothes in our home. I’m super picky about scents and ingredients and this checked all my boxes"
"I purchased this specifically to enjoy a unique, special scent on my laundry. Unfortunately, I noticed nothing special about the scent. My laundry was clean but smelt no different than if I had used run of the mill laundry detergent. For the price, it was not worth it for me."
"Wonderful smell and works well. Has a creamy consistency and makes a great addition to my laundry collection."
"This detergent is definitely on the stronger side for fragrance strength which I love. It feels like it cleans better than others too. No fabric softener needed. It just cleans clothes and bedding so well. The scent lasts so long and smells incredible. If you like clean florals you'll love it!"
"Love this scent! I've got a stressful life and fresh and luxurious smelling laundry gives me a little escape each time I reach for a piece of clothing, towel, or crawl into bed, and this scent is like a nice cozy hug added to the experience."
"This is my whole personality now. Wow- all these good smelling scents! So lovely and gentle on clothes while not being heavy/greasy/ overwhelming"
"Hands down the greatest smelling laundry detergent ever! What’s incredible is the scent lingers but not enough to annoy others around you and it doesn’t smell artificial. It gets your clothes clean and does the job. Now if they would just make a fabric softener, body wash, candle…. ."
