No. 723 Laundry Detergent Household Supplies The Laundress
No. 723 Laundry Detergent Household Supplies The Laundress
No. 723 Laundry Detergent Household Supplies The Laundress
No. 723 Laundry Detergent Household Supplies The Laundress
No. 723 Laundry Detergent Household Supplies The Laundress
No. 723 Laundry Detergent Household Supplies The Laundress

No. 723 Laundry Detergent



  • No. 723 scent is back! Enjoy indulgent notes of Damask rose, geranium, and amber​
  • Laundry detergent formulated to improve cleaning and target stains​
  • Updated transparent formula made with bio-based ingredients! ​
  • New lightweight consistency for less messy dosing ​
  • 15 washes​
  • 16 FL OZ (1 PT) 473 mL

Pamper and clean special everyday garments like pajama sets, robes, and bedding with our sensorial No.723 Laundry Detergent. Crafted by world-class perfumers, the No.723 fragrance features the mysterious and alluring Damask Rose. Blended into our expert-designed, concentrated laundry detergent formula that targets stubborn stains, dirt, and grease, enjoy an indulgent washing experience evocative of a fragrant rose garden at bloom. 


Follow garment care label instructions. Sort items based on colors and fabrics, then pre-treat stains with a stain remover like Stain Solution. We recommend washing whites, light colors and heavily soiled cotton items in warm water. For HE/high efficiency washing machines, use dispenser. For standard washers, start machine, add detergent, then clothes. Contains 15 loads as measured to a medium dose. Use a measuring cup like the Laundry Measuring Cup and follow dosing instructions:

Medium load1 FL OZ / 30 mL
Heavily soiled or large load2 FL OZ / 60 mL

Top Notes: Geranium​

Heart Notes: Damask Rose, Jasmine, Lily of the Valley, Violet​

Base: Patchouli, Guaiacwood, Amber

INGREDIENTS: water, laureth-6, sodium lauryl sulfate, sodium citrate, glycerin, sodium oleate, fragrances, citric acid, protease, amylase, mannanase, benzisothiazolinone, methylisothiazolinone. Linalool, citronellol, hexyl cinnamal and geraniol are fragrance allergens. No phosphates. Free of artificial color.​

​KEEP OUT OF REACH OF CHILDREN. CAUTION: EYE IRRITANT. Avoid contact with eyes. FIRST AID TREATMENT: For product contents see ingredient list. CONTACT WITH EYES: Flush with water for at least 15 minutes and consult a physician. If swallowed, drink plenty of water.​

​For more information about our ingredients, visit our Ingredient Glossary.​

Assembled in USA

Safety Data Sheet

No. 723 Fabric Conditioner
$26
Laundry Measuring Cup
$12
Stain Solution
$20

A Note On Our Reviews 

Please note reviews posted below are only for newly reformulated product, shipped after June 2023. Your experience with our products is our top priority, so please leave us a review and let us know what you think!

We’ve reformulated this product with only the highest quality, bio-based ingredients to deliver the most exceptional fabric care experience possible. Our updated formulas are safer than ever, reflecting our uncompromising commitment to quality and safety.