No. 723 Rose Scented Laundry Collection
Rich, romantic, and unmistakably refined, the No. 723 Collection transforms everyday laundry into a sensorial ritual. Centered around the timeless beauty of Damask rose, this perfumer-crafted fragrance brings depth and elegance to fabrics while delivering a powerful, expert clean.
Rose-Scented Laundering
Dewrinkle Fabrics & Rich Rose Scent
Trial Size Detergent Favorites
Rose-Scented Detergent For On-The-Go
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A Fragrance Rooted in Rose
No. 723 captures the essence of a rose garden at its most captivating. Not freshly cut, but fully in bloom. Petals warmed by sunlight, softened by air, and layered with subtle depth.
There’s a quiet richness to it. Floral, but never delicate. Expressive, yet composed. It lingers in a way that feels intentional, becoming part of how your garments move and settle throughout the day.
Fragrance Profile: Damask Rose, Deepened
Crafted by world-class perfumers, No. 723 unfolds in a layered composition that brings complexity to a classic floral:
Top Notes: Geranium
Heart Notes: Damask rose, jasmine, lily of the valley, violet
Base Notes: Patchouli, guaiacwood, amber
The rose sits at the center, velvety and full, supported by soft florals that add lightness and movement. As it settles, warm woods and amber create a grounding effect, giving the fragrance a lasting, enveloping finish.
Signature Care, Elevated by Fragrance
At the heart of the collection is the No. 723 Laundry Detergent, designed to bring both performance and indulgence into your routine.
Its concentrated formula targets stains, dirt, and everyday buildup while remaining gentle on fabrics. From pajama sets and robes to bedding and everyday garments, it delivers a thorough clean that preserves both the look and feel of your pieces.
The fragrance transforms the experience. As fabrics move from wash to wear, they carry a soft, evolving scent that feels as considered as a fine perfume.
A Finishing Layer of Fragrance
Extend the experience with the No. 723 Fabric Spray, designed to refresh fabrics between washes while smoothing wrinkles and restoring softness.
A light mist is enough to revive garments and linens, layering the rose-forward fragrance for added depth and longevity. It’s an effortless way to maintain that just-washed feeling throughout your day.
A Fragrance That Lives with You
No. 723 is suited to those who appreciate classic florals with a modern edge. It complements spaces that feel warm, lived-in, and thoughtfully curated. Textured fabrics, soft lighting, and details that invite you to linger.
Rather than fading into the background, this scent becomes part of your presence. Subtle, but memorable.
Explore and Layer Your Scent
For those who enjoy discovering fragrance as part of their routine, the Scent Favorites Sample Kit offers a curated introduction to The Laundress fragrance wardrobe.
From fresh and airy to rich and floral, it allows you to explore how different scents interact with your fabrics and your space, helping you find the one that feels most like your own.
Care That Extends Beyond the Wash
To support a complete routine, explore our specialty fabric care collection for delicate and fiber-specific needs, or maintain your wardrobe with our everyday fabric care essentials.
For targeted stain removal, our stain solutions help restore garments while preserving their integrity. And to discover additional fragrance expressions, you can shop by scent and build a collection that reflects your personal style.
A Modern Take on a Timeless Floral
No. 723 reimagines rose in a way that feels layered, confident, and enduring. It brings together expert care and perfumer-crafted fragrance to create a laundry experience that feels intentional from start to finish. The result is fabric that looks beautifully clean and carries a scent that feels unmistakably your own.
A Fragrance Rooted in Rose
No. 723 captures the essence of a rose garden at its most captivating. Not freshly cut, but fully in bloom. Petals warmed by sunlight, softened by air, and layered with subtle depth.
There’s a quiet richness to it. Floral, but never delicate. Expressive, yet composed. It lingers in a way that feels intentional, becoming part of how your garments move and settle throughout the day.
Fragrance Profile: Damask Rose, Deepened
Crafted by world-class perfumers, No. 723 unfolds in a layered composition that brings complexity to a classic floral:
Top Notes: Geranium
Heart Notes: Damask rose, jasmine, lily of the valley, violet
Base Notes: Patchouli, guaiacwood, amber
The rose sits at the center, velvety and full, supported by soft florals that add lightness and movement. As it settles, warm woods and amber create a grounding effect, giving the fragrance a lasting, enveloping finish.
Signature Care, Elevated by Fragrance
At the heart of the collection is the No. 723 Laundry Detergent, designed to bring both performance and indulgence into your routine.
Its concentrated formula targets stains, dirt, and everyday buildup while remaining gentle on fabrics. From pajama sets and robes to bedding and everyday garments, it delivers a thorough clean that preserves both the look and feel of your pieces.
The fragrance transforms the experience. As fabrics move from wash to wear, they carry a soft, evolving scent that feels as considered as a fine perfume.
A Finishing Layer of Fragrance
Extend the experience with the No. 723 Fabric Spray, designed to refresh fabrics between washes while smoothing wrinkles and restoring softness.
A light mist is enough to revive garments and linens, layering the rose-forward fragrance for added depth and longevity. It’s an effortless way to maintain that just-washed feeling throughout your day.
A Fragrance That Lives with You
No. 723 is suited to those who appreciate classic florals with a modern edge. It complements spaces that feel warm, lived-in, and thoughtfully curated. Textured fabrics, soft lighting, and details that invite you to linger.
Rather than fading into the background, this scent becomes part of your presence. Subtle, but memorable.
Explore and Layer Your Scent
For those who enjoy discovering fragrance as part of their routine, the Scent Favorites Sample Kit offers a curated introduction to The Laundress fragrance wardrobe.
From fresh and airy to rich and floral, it allows you to explore how different scents interact with your fabrics and your space, helping you find the one that feels most like your own.
Care That Extends Beyond the Wash
To support a complete routine, explore our specialty fabric care collection for delicate and fiber-specific needs, or maintain your wardrobe with our everyday fabric care essentials.
For targeted stain removal, our stain solutions help restore garments while preserving their integrity. And to discover additional fragrance expressions, you can shop by scent and build a collection that reflects your personal style.
A Modern Take on a Timeless Floral
No. 723 reimagines rose in a way that feels layered, confident, and enduring. It brings together expert care and perfumer-crafted fragrance to create a laundry experience that feels intentional from start to finish. The result is fabric that looks beautifully clean and carries a scent that feels unmistakably your own.