
Emily Holt is championing style in the Bay Area with her San Francisco-based outpost Hero Shop. The fashion veteran spent 12 years at an impressive line-up of NYC-based fashion publications before returning to her dot-com capital hometown to open up shop. In the city she’s convinced has fallen victim to a bad rap as “fashion-challenged”, she offers an approachable vibe, some of her favorite designers, and a top-notch customer service staff. Keep reading to find out which pieces Emily has her eye on this season and which piece she’ll never give-up.
An item I’ve worn that defines my personal style is…
My cashmere sweater collection. “A cashmere sweater” is my answer to everything, especially “What do I wear with this?” But it’s true, they go with everything! Plus, in San Francisco’s climate, we wear sweaters 24/7.
The item/piece/thing that I will never be able to get rid of is…
My Lingua Franca “hero” sweater.
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