Colorado Privacy Notice

Colorado Privacy Notice

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Last Updated Date: July 1, 2023


Unless otherwise defined in this Colorado Privacy Notice (this “Notice”), all terms defined in the Privacy Policy and all other terms defined in the Colorado Privacy Act, including its implementing regulations (“CPA”) retain the same meaning when used in this Notice.


This Notice supplements the information contained in our Privacy Policy and applies solely to individual residents of Colorado (“consumers” or “you”).

This Notice describes how we collect, use, disclose and otherwise process personal data of individual residents of the State of Colorado, within the scope of the CPA.


When we use the term “personal data” in this Notice, we mean information that is linked or reasonably linkable to an identified or identifiable individual who can be readily identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, specific geolocation data, or an online identifier.

For the purposes of this Notice, personal data does not include:

  • Deidentified data that cannot reasonably be used to infer information about, or otherwise be linked to, an identified or identifiable individual, or a device linked to such an individual.
  • Publicly available information that is lawfully made available from federal, state, or local government records and that we have a reasonable basis to believe a consumer has lawfully made available to the general public.
  • Information about an individual acting in a commercial or employment context, as a job applicant, or as a beneficiary of someone acting in an employment context.

We process the categories of personal data further described in the “Types of Personal Information We Collect” section of the Privacy Policy and as shown in the table below.

As described further in the “How We Share Your Personal Information” section of the Privacy Policy, we share personal data with service providers or processors that help us operate our Platform and business. We may also share personal data with a variety of third parties, including for marketing purposes; if we are subject to certain corporate transactions or reorganizations; with third parties to comply with law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed or for which you have consented.

For purposes of this Notice, when we use the term “third party” we mean entities that are not entities with whom you interact with directly.

We have collected each of the categories of personal data noted in the table below and disclosed it to the categories of third parties listed below. The table also indicates when we sold the personal data to third parties or processed such information for targeted advertising.

Category of Personal Information Categories of Recipients to Whom Personal Information Is Disclosed for Business Purposes Sold or Shared with Third Parties Categories of Third Parties to Whom Personal Information Is Sold or Shared
Identifiers, such as name, email address and other information. Service Providers and Business Partners Yes Business Partners and Social Media Networks
Protected Classification Characteristics, such as age, ethnicity and gender. Service Providers and Business Partners No No
Commercial Information, such as Shopping History and other information relating to your hobbies, interests and shopping behavior. Service Providers and Business Partners Yes Social Media Networks and Online Advertising Networks
Biometric Information, such as behavioral characteristics used to identify you; imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings from which an identifier such as a faceprint can be extracted; keystroke patterns or rhythms; gait patterns or rhythms; and sleep, health or other exercise data that contains identifying information. No No N/A
Internet/Network Information, such as IP address, Device Information, and Log and Analytics Data. Service Providers and Business Partners Yes Social Media Networks, Analytics Partners, Online Advertising Networks and Business Partners
Geolocation Data, such as Location Information from your device or estimated based on your IP address. Service Providers No N/A
Sensory Information, such as audio, electric, visual, thermal, olfactory, call recordings, or similar information. Service Providers Yes Customer Service Providers
Other Personal Information, such as information you post on our Platform or on social media pages, and information you submit to us. Service Providers Yes Business Partners
Profiles, such as information generated by automated processes performed on personal data to evaluate, analyze or predict your economic situation, health, personal preferences, interests, behavior, location, reliability, or movements. Service Providers Yes Social Media Networks, Business Partners and Online Advertising Networks
Sensitive Personal Data, such as: such as data revealing racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis, sex life or sexual orientation, citizenship or citizenship status, genetic or biometric data that may be processed for the purpose of identifying you individually, or personal data from a known child (under age 13). Service Providers No N/A

We sell personal data and process it for targeted advertising purposes. Targeted advertising means when we display advertisements to you based on information we obtain about you through nonaffiliated websites, applications, or online services to predict your preferences or interests. Please see your rights to opt-out from these activities listed in the How to Exercise Your Colorado Privacy Rights Section below.

We process personal data for different purposes, depending on how you interact with the Platform.

We process personal data about you for the purposes described in the “How We Use Your Personal Information” section of the Privacy Policy.

We sell or share your personal data for the purposes further described in the “How We Share Your Personal Information” section of the Privacy Policy.


As a Colorado resident, you may be able to exercise the following rights in relation to the personal data that we have collected about you (subject to certain limitations and exceptions at law):

Right to Know The right to confirm whether or not we are processing your personal data.
Right to Access (Right to Know Specific Pieces of Information) / Portability The right to access and obtain a copy of the specific pieces of Personal Information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.
Right to Correct The right to request that we correct your inaccurate personal information maintained by us.
Right to Request Deletion The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.
Right to Opt Out The right to direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you.


Right to Appeal The right to submit an appeal if your request is denied.



To Exercise Your Rights to Know, Access / Data Portability, Correct, or Delete


Please submit a request by filling out our Privacy Rights Request Form or by calling 1-800-282-4121 Monday through Friday, 9:00 AM – 5:00 PM Eastern.

We will need to verify your identity and confirm you are a resident of the State of Colorado before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal data provided in connection with a Colorado Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of a Colorado resident (including a minor child), then we will also need sufficient information to verify that the individual is the person about whom we collected personal data and that you are authorized to submit the request on their behalf.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at

To Exercise Your Right to Opt Out of Targeted Advertising, Sales, or Profiling

You do not need to create an account with us to exercise your Right to Opt Out of Targeted Advertising, Sales or Profiling. However, we may ask you to provide additional personal data (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make an opt-out request, you may change your mind and opt back in to personal data sales at any time by contacting us at

To exercise your right to opt-out of targeted advertising, personal data sales, or profiling, please submit a request by clicking the button below:


In addition, as is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third party businesses to collect personal data directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, geolocation data, commercial information related to your transactions, and inferences generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant and targeted, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information with other businesses for advertising and other purposes. By visiting the bottom of a Unilever brand homepage that links to this Notice and clicking on “AdChoices – Do Not Sell or Share” at the bottom of the page, you will be taken to a tool which will allow you to opt out of certain online, targeted advertising and tracking activities. Please see the section entitled “Online Advertising and Third Party Tracking” in our Privacy Policy to learn how you may exercise your choice over this data collection for advertising purposes.


Sensitive Personal Data and Personal Data of Children Under Age 13

We will only process your Sensitive Personal Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 13 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 13 years of age. If a parent, guardian or child has provided affirmative authorization, they may opt out of future processing at any time by contacting us at



We do not discriminate against you in processing your data in accordance with applicable laws or for requesting any of the rights noted above. We are permitted to deny or limit your request in accordance with applicable laws.



If you have any questions, comments or concerns with respect to our privacy practices or this Notice, or wish to update your information, please feel free to contact us at or by telephone at 1-800-282-4121 Monday through Friday, 9:00 AM – 5:00 PM Eastern. You may also write to us at the following address:


The Laundress

247 W 30th St, 7th Floor

New York, New York 10001

Attn: Customer Service


From time to time, we may change this Notice. We will notify you of any material changes to this Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.