Privacy Policy

THE LAUNDRESS PRIVACY PRINCIPLES


The Laundress takes your privacy seriously. The following principles guide our treatment of your personal information:


1. We value the trust you place in The Laundress when sharing your personal information with us.

2. We strive to be transparent with you about what personal information we collect, what we do with it and with whom we share it.

3. We endeavor to work with you to address your concerns about how we use your personal information.

4. We strive to take steps designed to secure your personal information and reduce the risk it will be misused.


Last Updated Date: March 31, 2024


SCOPE

This Privacy Policy ("Policy") describes how the The Laundress ( “The Laundress”, "we," "us", or “our”) collect, use, share and otherwise process personal information in connection with our websites, applications, and other online platforms which link to or display this Policy or personal information we collect in person, by phone, via emails, or other offline methods (collectively, the “Platform”). This Policy is not, however, a contract and does not create any legal rights or obligations.

When we use the term “personal information” in this Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you or a particular household, publicly available information from government records, information about job applicants, employees and other personnel or information about the employees and other representatives or third-party entities who we may interact with in a commercial context.

 

TYPES OF PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW WE SHARE IT, AND SOURCES OF INFORMATION

The table below describes our data practices in the last 12 months. In addition to information contained in this Policy, we may disclose personal information for other purposes described to you in a separate notice presented at the point of collection. In the first column, we list the categories of personal information we have collected. In the second column we describe how each category of personal information may be used by us or our service provider or contractors on our behalf. In the third column, for each of the categories of personal information, we identify the categories of recipients to whom we have disclosed for a business purpose. In the fourth column, for each of the categories of personal information, we identify the categories of “third parties” to whom we have “sold” or “shared” for targeted or behavioral advertising. For purposes of this Policy, when we use the term “third party” we mean entities that are not service providers or contractors providing services on behalf of us and that are not entities with whom you interact with directly. For purposes of this Policy, “targeted or cross-context behavioral advertising” means when we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests.


Category of Personal Information Use Cases Categories of Recipients to Whom Personal Information Is Disclosed for Business Purposes Categories of Third Parties to Whom Personal Information Is Sold or Shared for Targeted or Behavioral Advertising
Identifiers, such as name, email address and other information. To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate and Payment Information. To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies N/A
Commercial Information, such as shopping history and other information relating to your hobbies, interests and shopping behavior To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Internet / Network Information, such as IP address, device information, and analytics data To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Geolocation Data, such as Location Information from your device or estimated based on your IP address. To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Protected Classification Characteristics under California or US Law To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Sensory Information, such as audio, electronic, visual, thermal, olfactory, call recordings, or similar information To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies N/A
Inferences and Consumer Profiles, such as predictions about your interests and preferences To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks

Types of Sensitive Personal Information


We will only process your Sensitive Personal Information in accordance with applicable law, such as obtaining your consent prior to processing. If you are a resident of a state with a law governing “consumer health data”, we provide details about our consumer health data practices in our Consumer Health Data Privacy Policy.


Category of Sensitive Personal Information Use Cases Categories of Recipients to Whom Sensitive Personal Information Is Disclosed for Business Purposes Categories of Third Parties to Whom Sensitive Personal Information Is Sold or Shared for Targeted or Behavioral Advertising
Account Credentials Allowing Access to An Account To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies N/A
Health-Related Information, such as if you are part of one of our consumer programs or a survey or quiz, we may receive from you directly certain health related information to better serve you, or information collected when you contact us to report a complaint or an adverse event occurring in connection with one of our products To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you If you participate in a consumer research study where we have collected your informed consent, then for use as outlined in the particular informed consent form. Service Providers or Contractors, including Research Organizations or Agencies, Marketing / Advertising / Media Agencies, Analytics Vendors, Retail Merchandising Vendors, Fulfillment Partners, Marketing Mix Measurement Providers, Payment Processing Vendors, Data Management Platforms, Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies N/A
Personal information revealing race, ethnicity, religious or philosophical beliefs, sexual orientation, citizenship, immigration status, citizenship status To provide our products and services; to improve our products and services; to understand your interests; to determine your eligibility; for marketing purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies N/A
Precise Geolocation from Your Device To provide our products and services; to improve our products and services; to respond to your requests or questions; to determine your eligibility; for marketing purposes; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies N/A

SOURCES OF INFORMATION

We collect the types of personal information listed in the tables above in the following ways:

Directly From You.

When you interact with our Platform (including one of our websites, sending us an email, registering for an account or subscription, purchasing products through the Platform, or call our Consumer Services Team) or interacting with our social media pages or other third-party platform, we may collect the personal information you share with us.

Automatically When You Interact with Our Platform, Our Emails or Advertisements.

Subject to your device settings, we will automatically collect certain personal information when you interact with our Platform on any device, when you click on sponsored links or third-party ads to visit our Platform, and we may also collect personal information about you over time and across different websites, apps and devices when you use our Platform, using tracking technologies such as cookies, beacons, pixels, flash objects, APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Platform. We explain more about our use of cookies and other tracking technologies in the section called “Tracking Technologies, Interest-Based Advertising and Third Party Tracking” below.

Our Affiliates.

We may receive personal information from our Affiliates.

From Third Parties. 

We may receive personal information about you from third-party sources. For example, this may include receiving personal information from: (i) our business partners, including online advertising networks, analytics vendors, and companies that co-sponsor our promotions; (ii) social media sites, including Facebook, Twitter, YouTube, Pinterest, Snapchat and Instagram. The information we receive from these social media sites is dependent upon the social media network’s terms and policies and your settings on that site; (iii) third party sites, including those that allow you to integrate your third-party account with your The Laundress account; (iv) family, friends and others who provide your personal information to us because they think you may be interested in our products and services or they want to share a product or service with you; or (v) companies that provide personal information to supplement what we already know about you, including data aggregators. Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information.

By Combining Personal Information. 

For example, we may combine personal information that we collect offline with personal information we collect through our Platform, combine personal information we collect about you from the different devices you use to access our Platform, or combine personal information we get from third parties with personal information we already have about you.

CHILDREN UNDER 13

Our Platform is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 13 through our Platform. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under 13, please contact us at privacy.policy@thelaundress.com


TRACKING TECHNOLOGIES, INTEREST-BASED ADVERTISING AND THIRD-PARTY TRACKING

Cookies & Other Tracking Technologies:

We automatically collect certain types of usage and device information when you visit our Platform, read our emails, or otherwise engage with us. We typically collect this information through use cookies (a small text file sent from a website and stored on your device), web beacons or pixels and similar tracking technologies, and we may utilize third party services to collect this information. For example, these tracking technologies may collect information about your device and its software, such as your IP address, browser type, device type, date and time stamp, unique device ID, and about the way you engage with our Platform, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, how frequently you access our Platform, whether you open emails or click the links contained in emails, whether you access our Platform from multiple devices, the products you view and click on, and similar actions you take. You can learn more about how to control cookies in our “Your Privacy Choices” section below.

We use this information collected through tracking technologies to allow you to browse our Platform and use its features, to provide custom, personalized content and information, including targeted content and advertising, to measure the effectiveness of our advertising, to recognize you across multiple devices, to remember your preferences, to monitor aggregate usage metrics such as total number of visitors, traffic, usage, and demographic patterns of our visitors, to identify errors and resolve them, to analyze Platform performance, to improve our Platform, and otherwise enhance our Platform and your user experience.


Interest-Based Advertising:

We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. This means that we permit third party online advertising networks, social media companies, and other third party services to collect information about your use of our websites and Platform over time so that they may play or display ads on our Platform, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. To learn more about your choices regarding interest-based advertising, visit the “Your Privacy Choices” section below.

We learn from groups of consumers sharing similar interests. We may place you in a group of consumers who show the same interests (sometimes these are called “look alike audiences”). We may infer these things about you based on your activity on certain webpages, links you click on our Platform and other websites you visit, mobile applications you use, or our brand emails you view and links you click in the emails, and based on other information we have collected, such as from retail partners and other third parties. We group together information to help us learn about general trends, habits or characteristics about a group of consumers who act similarly online or offline and use this information to send this group information we believe will be relevant product offers or information. 

We link information to your cookie ID or device ID. This information may be supplemented with information such as products you buy offline or information you provide directly to us on our Platform. We generally do this in ways that will not directly personally identify you (they are “masked” by a number identifier instead of associated with information like your name), but if we personally identify you we will do so in accordance with applicable laws.

We may know you across your devices, such as computers, phones, tablets because we associate cookie and device IDs. We assume that the same person owns certain devices based on certain activities, such as connecting the devices to the same WiFi network.

We share a common account identifier (such as an email address or user ID) or hashed data with our third party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.


Google Analytics and Advertising:

We use Google Analytics to better understand how our users interact with our Platform. Our ability to use and share information collected by Google Analytics about your visits to our sites is restricted by the Google Analytics Terms of Use (https://marketingplatform.google.com/about/analytics/terms/us/) and the Google Privacy Policy (https://policies.google.com/privacy). To understand how Google uses data when you use our partners' sites or apps, visit https://policies.google.com/technologies/partner-sites. You may opt out of Google Analytics at any time by visiting https://tools.google.com/dlpage/gaoptout/.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Marketing 360, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at https://optout.networkadvertising.org/?c=1.


Pixels:

Pixels are small objects embedded into a web page but are not visible. They are also known as "tags,” “web bugs,” or "pixel gifs." We use pixels to deliver cookies to your computer, monitor our website activity, make logging into our sites easier, and for online marketing activities. We also include pixels in our email messages or newsletters to determine whether you open them and click on their links. This helps us understand whether you are an active user. It also helps us measure the effectiveness of our marketing efforts, and derive insights and analysis, that we will use to personalize the content of our communication and to guide our marketing decisions and strategy.


Our Do Not Track Policy:

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. Where available, you may choose to enable an online tool that automatically communicates your universal opt-out preferences, such as the Global Privacy Control (“GPC”). You may need to use a specific browser or an extension that supports these tools and universal signals. When detected, we will process such a signal as a request to opt out of tracking PI and as a request to opt out of “sale” or “sharing” of your data as explained in the “Your Privacy Choices” section below. You can also opt-out of such tracking directly on our Platform by following the steps noted in the Interest-Based Advertising section above. If you have questions, please contact us via one of the methods listed in the “How to Contact Us” section at the end of this Policy.


YOUR PRIVACY CHOICES

Promotional Emails and Text Message Communications:

At any time, you can opt out of receiving our promotional email or text message communications. If you opt-out you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries.

You can opt-out of our promotional emails or text messages by following the instructions included within each of those communications.

You can also opt-out of these promotional messages by sending us an email at privacy.policy@thelaundress.com  


Mobile Application and Location-Based Services:

You may control our collection and use of location-based information through our mobile applications by adjusting the settings on your mobile device. If you withdraw permission for mobile applications to access precise location data, we may continue to approximate your location based on information like your IP address.

You may completely opt out of all location-based information collection by us if you uninstall all of our mobile apps from your devices.


How to Exercise Choice for Interest-Based Advertising


Advertising Industry Opt-Outs

To exercise choice with respect to interest-based advertising, you can use the opt-out mechanism provided by the Digital Advertising Alliance by visiting https://optout.aboutads.info/?c=2&lang=EN (for browsers) or https://youradchoices.com/appchoices (for apps).

You can also use the Network Advertising Initiative’s tool that allows consumers to opt out of certain interest-based advertising delivered by NAI members’ ad networks: http://www.networkadvertising.org/choices/.

To opt-out of Unified ID 2.0 globally visit: https://www.transparentadvertising.com/.

Even if you opt-out of certain kinds of interest-based ads, you may continue to receive other ads. And opting out of one or more NAI or DAA members only means that those selected members should no longer under the DAA / NAI rules deliver certain targeted ads to you. This will affect services provided by the applicable DAA / NAI members but does not mean you will no longer receive any targeted content and/or ads from non-participating parties. Also, if your browsers are configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different Device or web browser(s), or use a non-browser-based method of access, your DAA / NAI browser-based opt-out may not, or may no longer, be effective. Mobile device opt-outs will not affect browser-based Interest-based ads even on the same device, and you must opt-out separately for each device. We are not responsible for the effectiveness of, or compliance with, any third party opt-out options or programs or the accuracy of their statements regarding their programs.

You can also prevent or reduce getting interest-based ads on websites by declining cookies in your browser(s), or on mobile devices by declining the “access to data” requests that apps usually present when you install them or by adjusting the ad tracking settings on your device.

You will still see “contextual” ads even if you opt out of interest-based ads. Even if we stop sending you interest-based ads, you will still get ads from our brands on your computer or mobile devices. These ads, however, are based on the context of the sites you visit and are called contextual ads. Unlike interest-based ads which are based on pages you visit on your mobile phone or computer viewing activities over time and across unrelated services, contextual ads are ads shown to you based on the context of the specific site you are visiting. You should also know that we may still collect information from your computer or devices and use it for other purposes like evaluating how our websites work, for consumer research, or detecting fraud, pursuant to applicable laws.


How You Can Control Cookies

Your browser may give you the ability to control cookies or other tracking technologies, or to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can visit https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. Why? Because flash cookies cannot be controlled through your browser settings.

If you block cookies, certain features on our Platform may not work. Depending on your mobile device and operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies (such as flash cookies) and these browser settings that block cookies may have no effect on such techniques. In addition, options you select relating to cookies and other tracking technologies are browser and device specific. You must exercise these choices on each browser and device you use.

When you opt out of interest-based advertising, an opt-out cookie is sent to your browser that indicates you no longer want to receive interest-based ads. Your opt-out cookie will be deleted if you decide to delete all cookies on your browser. You will need to opt out again on each browser when you clear or delete cookies if you do not want to receive interest-based advertising.


Privacy Rights:

We offer certain privacy rights as stated below, subject to certain limitations at law. 

Right to Know

The right to request the following information relating to the personal information we have collected about you and disclosed about you:


The categories of personal information we have collected about you;

The categories of sources from which the personal information was collected;

The business or commercial purposes for collecting, selling, or sharing the personal information;

The categories of third parties with whom the business shares personal information;

The categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and

The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information.

Right to Access (Right to Know Specific Pieces of Information) / Portability The right to access and obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.
Right to Correct The right to request that we correct your inaccurate personal information maintained by us.
Right to Request Deletion The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.
Right to Opt Out of Data Sales or Sharing, Profiling (Right to Opt-Out of Targeted Advertising or Profiling)

The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross-contextual behavioral advertising.

DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Right to Limit Use of Sensitive Personal Information

The right to direct us to limit our use of sensitive personal information to certain purposes and/or revoke a previously given consent to our use of sensitive personal information about you.

LIMIT USE OF MY SENSITIVE PERSONAL INFORMATION
California’s “Shine the Light” Law California’s “Shine the Light” law (Civil Code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures.

HOW TO EXERCISE YOUR PRIVACY CHOICES


To Exercise Your Rights to Know, Access, Correct, Delete and/or “Shine the Light”

Please submit a request by filling out our Privacy Rights Request Form or by calling 1-800-282-4121 (Monday through Friday, 9:00 AM – 5:00 PM Eastern).

We may need to verify your identity before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a

Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of another individual we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. Please see the “Authorized Agents” section below for more information.

In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.


To Exercise Your Right to Limit Use of Your Sensitive Personal Information

To exercise your Right to Limit Use of Sensitive Personal Information, please submit a request by clicking below:


LIMIT USE OF MY SENSITIVE PERSONAL INFORMATION


We may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make limit request, you may change your mind and permit other uses of your sensitive personal information at any time by contacting us at privacy.policy@thelaundress.com.


To Exercise Your Right to Opt Out of Personal Information Sales or Sharing (Profiling or Targeted Advertising)

As is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third-party businesses to collect personal information directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, geolocation data, commercial information, and inferences or consumer profiles generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information to other businesses for advertising and other purposes.

We have two separate sets of instructions for exercising your Right to Opt Out: for Tracking Technology personal information (such as cookie ID, IP address, online IDs or electronic activity information) (“tracking PI”) and for information that we have previously collected directly from you or otherwise about you (such as your email address) (“non-tracking PI”). In either case, you do not need to create an account with us to exercise your Right to Opt Out.


How to Opt Out of non-tracking PI:

To exercise your Right to Opt Out of non-tracking PI, please submit a request by clicking below:


DO NOT SELL OR SHARE MY PERSONAL INFORMATION


We may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at privacy.policy@thelaundress.com.


How to Opt Out of tracking PI:

To exercise your Right to Opt Out of tracking PI, visit the bottom of our homepage that links to this Policy and click on “AdChoices – Do Not Sell or Share” at the bottom of the page. You will be taken to our cookie management tool with instructions for using the toggle to enable certain cookie preferences on your device. Some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, the options you select relating to interest-based advertising are browser and device specific. If you use a different device, change browsers, or delete the opt-out cookies, you may need to perform the opt-out task again. Where available, you may choose to enable an online tool that automatically communicates your universal opt-out preferences, such as the Global Privacy Control (“GPC”). You may need to use a specific browser or an extension that supports these tools and universal signals. When detected, we will process such a signal as Right to Opt Out of tracking PI request.


Personal Information of Children Under Age 16

We do not “sell” or “share” for targeted or cross-context behavioral advertising personal information of consumers we know to be less than 16 years of age unless we receive affirmative authorization from the child who is between 13 and 16 years of age, or the parent or guardian of a child less than 13 years of age. The parent or the child who has opted into personal information sales or sharing may opt out of future sales at any time. If a parent, guardian or child has provided affirmative authorization, they may opt out of future processing at any time by contacting us at privacy.policy@thelaundress.com.


Authorized Agents

In certain circumstances, you are permitted to use an authorized agent to submit privacy rights requests on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows: 

For requests to opt-out of personal information “sales” or “sharing,” we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.

For all other requests, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Policy, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.


Right to Know Specific Third Parties

In certain circumstances, you may have a right to request information about specific third parties with whom we share personal information. You may make this request by contacting us at privacy.policy@thelaundress.com.


Right to Revoke Consent

Where we are processing your personal information based on your consent, you have the right to revoke such consent. You may make this request by contacting us at privacy.policy@thelaundress.com.


Right to Appeal

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at privacy.policy@thelaundress.com.


Nondiscrimination

We do not discriminate against you for requesting any of the rights noted above. We are permitted to deny or limit your request in accordance with applicable laws.


Privacy Rights Metrics

Click here to see request metrics.


FINANCIAL INCENTIVES

From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and loyalty programs) in exchange for the collection, retention, or use of certain personal information about you. Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business. When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.


SECURITY

The Internet is not 100% secure. We cannot guarantee the security of the personal information you provide to us via our Platform. We have taken steps designed to reduce the risk that the personal information you provide us will be lost, misused, or subject to unauthorized access, disclosure, alteration or destruction. Please use caution when using the Internet. It is your responsibility to protect your username and password used on our Platform.



STORAGE OF INFORMATION

 Our Platform is directed only to U.S. consumers for products and services of The Laundress and only intended for use in the U.S. Our Platform is not directed to consumers outside of the U.S. Personal Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. Our Platform is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.


RETENTION OF PERSONAL INFORMATION

The period for which we retain your personal information varies, depending on the type of personal information and the purpose for which it was collected. The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.

 

LINKS TO THIRD-PARTY SERVICES

Our Platform may contain links to other third-party sites, plug-ins, applications or other online services. If you click on a link to a third-party site or other online service, you will be taken to a site or other online service we do not control and that is not governed by this Policy. We are not responsible for the privacy practices used by third-party sites and other online services. We suggest that you read the privacy policies of those sites and other online services carefully.    

 

HOW TO CONTACT US

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us at privacy.policy@thelaundress.com or by telephone at 1-800-282-4121 (Monday through Friday, 9:00 AM – 5:00 PM Eastern). You may also write to us at the following address:


The Laundress

247 W 30th St, 7th Floor

New York, New York 10001

Attn: Customer Service

 

CHANGES IN POLICY

From time to time, we may change this Policy. We will notify you of any material changes to this Policy as required by law. We will also post an updated copy of this Policy on our Platform. Please check our Platform periodically for updates.

 

Privacy Policy

Privacy Policy

THE LAUNDRESS PRIVACY PRINCIPLES


The Laundress takes your privacy seriously. The following principles guide our treatment of your personal information:


1. We value the trust you place in Unilever when sharing your personal information with us.

2. We strive to be transparent with you about what personal information we collect, what we do with it and with whom we share it.

3. We endeavor to work with you to address your concerns about how we use your personal information.

4. We strive to take steps designed to secure your personal information and reduce the risk it will be misused.


THE LAUNDRESS PRIVACY POLICY – YOUR PRIVACY RIGHTS

Last Updated Date: July 1, 2023


SCOPE

This Privacy Policy ("Policy") describes how the The Laundress ( “The Laundress”, "we," "us", or “our”) collect, use, share and otherwise process personal information in connection with our websites, applications, and other online platforms which link to or display this Policy or personal information we collect in person, by phone or other offline methods (collectively, the “Platform”). This Policy is not, however, a contract and does not create any legal rights or obligations.

When we use the term “personal information” in this Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you.

 

TYPES OF PERSONAL INFORMATION WE COLLECT

  • Contact Information. For example, we may collect your name, mailing address, telephone number and email address. We may also collect your mobile phone number.
  • Payment Information. For example, we may collect your credit card number and billing address.
  • Shopping History. For example, we may collect personal information about the items you viewed, added to your cart, purchased or returned.
  • Information You Post. We may collect personal information you post in a public space on our Platform, such as on our Ratings & Reviews feature.
  • Social Media Information. We may collect personal information you post on our social media pages. We may also collect your social media profile information and personal information posted on your page.
  • User Behavior.  We may collect information on what buttons or parts of the site you interact using heat mapping, keystrokes or other similar technology.
  • Information You Submit. We may collect personal information when you send us a message through the “Contact Us” page or similar features on our Platform. We may also collect personal information when you enter a promotion. This may include photos, videos and other user-generated content that you submit. We may also collect personal information when you interact with services and features that we may make available on our Platform, such as quizzes, surveys or focus groups, or if you interact with our virtual stores for a particular brand, virtual try-on for one of our products, or virtual styling tools. We may have additional disclosures about these services or features that we make available to you before you interact with these tools and ask for permission to collect the information that will be collected in that service or feature. 
  • Audio Visual Information. We may collect photographs, video images, CCTV recordings, call center recordings and call monitor recordings, and voicemails. If you use one of our virtual try-on features or complete a quiz that allows you to upload an image, we may collect images that you submit to those features. If you call into our Consumer Service Center, then we may record your calls for quality assurance purposes. If this information constitutes “Biometric Information” (such as facial recognition information, biometric identifiers, faceprints, face scans), then we will collect, use and store such information in accordance with applicable privacy laws. We will have additional disclosures about services or features of our Platform that collect “Biometric Information”, which we will provide to you prior to the collection of any such information. If we store “Biometric Information”, then we store this information for no more than three years from the individual’s last interaction with us, absent a subpoena, warrant or other legally compelling justification.
  • Health-Related Information. If you are part of one of our consumer programs, then we may ask you general health and symptom information. With your consent we may collect your health diagnosis, symptoms, and related health insurance information in relation to our products and services and for customer service purposes. If you participate in a consumer research study where we have collected your informed consent, then we may collect and use certain health-related information as outlined in that particular informed consent form.
  • Demographic Information and Protected Classes of Information. We may collect your birthdate, age, race, ethnicity or national origin, gender and zip code. We may also collect personal information relating to your hobbies, lifestyle, routines, interests and shopping behavior.
  • Device Information. We may collect the type of device you use to access our Platform. For example, we may also collect your device identifier, IP address or mobile operating system.
  • Location Information. We may collect location information from your device. This may include information about your exact location when you use our Platform or may include information that allows us to approximate your location. For more information about your options related to the collection of your location information, see the “Choices Regarding Your Information” section below.
  • Log and Analytics Data. If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. If you use our app, we may look at how often you use the app and where you downloaded it.


HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect your personal information in the following ways:


Directly From You. For example, when you:

  • Register for an account.
  • Purchase products or services through our Platform.
  • Sign up to receive promotional communications.
  • Request a sample.
  • Join a loyalty, rewards or similar program or club.
  • Participate in one of our promotional sweepstakes, contests, surveys, or focus groups.
  • Use of our Platform services and features, such as completing a quiz, or interacting with a virtual store, virtual try-on, or virtual styling tool.
  • Use the Ratings & Reviews or related services and features.
  • Submit a request to our Consumer Service team.
  • Call or email or otherwise communicate with the Consumer Engagement Center.
  • Interact with our social media pages.
  • Apply for a job with us.

 

Automatically. For example, when you:

  • Install and use our mobile apps.
  • Visit and navigate our Platform on any device.
  • Enable location-based features on our Platform.
  • Click on sponsored links, social media advertisements, or third-party advertisements.


We may also collect personal information about you over time and across different websites, apps and devices when you use our Platform, using tracking technologies such as cookies, pixels, Flash objects, APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Platform.

For more information about our use of cookies and other tracking technologies to collect personal information about you automatically, please refer to the section called “Online Advertising and Third Party Tracking” below.


From Third Parties. We may receive personal information about you from other sources. For example, this may include receiving personal information from:

  • Our business partners, including online advertising networks, analytics vendors, and companies that co-sponsor our promotions.
  • Social media sites, including Facebook, Twitter, YouTube, Pinterest, Snapchat and Instagram. The information we receive from these social media sites is dependent upon the social media network’s terms and policies and your settings on that site.
  • Third party sites, including those that allow you to integrate your third-party account with your The Laundress account.
  • Family, friends and others who provide your personal information to us because they think you may be interested in our products and services or they want to share a product or service with you.
  • Companies that provide personal information to supplement what we already know about you, including data aggregators. Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information.


By Combining Personal Information. For example, we may:

  • Combine personal information that we collect offline with personal information we collect through our Platform.
  • Combine personal information we collect about you from the different devices you use to access our Platform.
  • Combine personal information we get from third parties with personal information we already have about you.


HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information in the following ways:

  • To Provide Our Products and Services. This could include fulfilling your requests for products or services, including any samples that you requested. It could also include processing purchases or other transactions or virtually test our products. This could include our customer services operations.
  • To Improve Our Products and Services. We may use your personal information to make our Platform, products and services better. We may also use your personal information to customize your experience with us.
  • To Understand Your Interests. For example, we may use your personal information to better understand what products interest you and your preferences, this could include creating a profile just about you.
  • To Respond to Your Requests or Questions. This may include responding to your feedback or notifying you if you win a promotion.
  • To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
  • To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for our jobs, some of our products, services, promotions and related actions. For example, this may include verifying your email, date of birth and state of residence. If you apply for a job through our Platform, we may use the personal information you provide to evaluate your application.
  • For Marketing Purposes. We may provide you with information about new products and special offers. We might use your personal information to serve you ads about products and offers. We might tell you about new features or updates. These might be third-party offers or products we think you might find interesting. We may also use your personal information to send you electronic communications, including through email or text message.
  • For Interest-Based Advertising. We and our third party partners may engage in interest-based advertising using personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on our Platform or on other sites, services and mobile applications or on other devices you may use. For more information about your choices related to these communications, see the “Online Advertising and Third Party Tracking” section below.
  • For Security Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform or enforcing our terms and complying with law.
  • To Send Push Notifications. If you use our mobile apps, we may send you push notifications about new products or special offers.
  • To Comply with Law. For example, we may collect, evaluate, and monitor consumer complaints and adverse events during or after use of products to comply with our regulatory obligations.
  • For Internal Business Purposes. For example, to provide and improve our Platform, for quality control, training, and analysis, for risk management, audits, investigations, and reporting, to maintain records and audit interactions with you, for safety maintenance, for system administration and managing our technologies. 
  • As Otherwise Permitted By Law or As We May Notify You.


HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your personal information in the following ways:

  • Internally. We may share your personal information within the Unilever Group of companies and brands.
  • On our Platform. For example, we may display personal information you post on our Ratings & Reviews feature. We may also display personal information you submit in connection with a promotion.
  • With Our Service Providers. We may share your personal information with third parties who perform services on our behalf. For example, this may include merchandise vendors and payment processors. It may also include companies that send emails on our behalf or help us run our Platform.
  • With Our Business Partners. For example, this may include a third party that co-sponsors a contest or promotion. We may also share personal information with data aggregators, advertisers, media buying agencies, social media networks, analytics partners, advertising networks and advertising service providers.
  • With Third Parties for Marketing Purposes. This may include our affiliate companies or brands or third parties whose products or services we believe may be of interest to you. These third parties may also share your personal information with others. These third parties may use your personal information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising.
  • For Business Transactions or Reorganizations. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of all or a portion of our company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset transferred in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
  • To Comply With the Law or To Protect Ourselves or Third Parties. For example, this could include responding to a court order or subpoena. It could also include sharing personal information as required with government agencies. We might share personal information with legal authorities or law enforcement when we are investigating potential fraud.
  • For Other Reasons We May Describe to You.


CHILDREN UNDER 13

Our Platform is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 13 through our Platform. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under 13, please contact us at privacy.policy@thelaundress.com


CHOICES REGARDING YOUR PERSONAL INFORMATION


Promotional Emails and Text Message Communications:

You may elect to receive email or text messages from us. When you sign up to receive these messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving email or text messages at any time by texting “STOP” to our text messages or selecting the unsubscribe option in our marketing emails. At any time, you can opt out of receiving our promotional email or text message communications. If you opt-out you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries.

  • You can opt-out of our promotional emails or text messages by following the instructions included within each of those communications.
  • You can also opt-out of these promotional messages by contacting us:
  • Send us an email at privacy.policy@thelaundress.com
  • Call us at 1-800-282-4121, Monday through Friday, 9:00 AM – 5:00 PM Eastern
  • Send us a letter at:

The Laundress

247 W 30th St, 7th Floor

New York, New York 10001

Attn: Customer Service


Location Based Services:

You may completely opt out of all location-based information collection by us if you contact us as indicated below.


ONLINE ADVERTISING AND THIRD-PARTY TRACKING


Cookies & Other Tracking Technologies:

We automatically collect certain types of usage and device information when you visit our Platform, read our emails or otherwise engage with us. We typically collect this information through use cookies (a small text file sent from a website and stored on your device), web beacons or pixels and similar tracking technologies, and we may utilize third party services to collect this information. For example, these tracking technologies may collect information about your device and its software, such as your IP address, browser type, device type, date and time stamp, unique device ID., and about the way you engage with our Platform, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, how frequently you access our Platform, whether you open emails or click the links contained in emails, whether you access the Platform from multiple devices, the products you view and click on, and similar actions you take.


  • We use this information collected through tracking technologies to provide custom, personalized content and information, including targeted content and advertising, recognize you across multiple devices, monitor aggregate usage metrics such as total number of visitors, traffic, usage, and demographic patterns of our visitors, and otherwise enhance our Platform and your user experience.
  • Your browser may give you the ability to control cookies or other tracking technologies or to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
  • If you block cookies, certain features on our Platform may not work. Depending on your mobile device and operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies (such as flash cookies) and these browser settings that block cookies may have no effect on such techniques. In addition, options you select relating to cookies and other tracking technologies are browser and device specific. You must exercise these choices on each browser and device you use.


Interest-Based Advertising:

We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. We permit third-party online advertising networks, social media companies, and other third-party services to collect information about your use of our websites and Platform over time so that they may play or display ads on our Platform, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

  • To opt-out of or learn more about interest-based advertising and how you may be able to control the use of your personal information for interest-based advertising purposes, visit the bottom of our homepage that links to this Notice. Look for “AdChoices – Do Not Share or Sell” at the bottom of any our brand homepage. This will take you to a tool which will allow you to opt-out of certain online advertising and tracking activities.
  • Some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, the options you select relating to interest-based advertising are browser and device-specific. If you use a different device, change browsers, or visit a different Unilever brand website or delete the opt-out cookies, you may need to perform the opt-out task again.
  • You may also be able to limit certain interest-based mobile advertising through the settings on your mobile device by selecting "limit ad tracking" (iOS) or "opt out of interest-based ads" (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.   


Google Analytics and Advertising:

We use Google Analytics to better understand how our users interact with our Platform. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at https://www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

Our Do Not Track Policy:

  • Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. While we continue to evaluate this evolving technology, we do not currently respond to those signals. However, you can opt-out of such tracking directly on the Platform by following the steps noted in the Interest-Based Advertising section above. If you have questions, please contact us via one of the methods listed in the “How to Contact Us” section at the end of this Policy.
  • If you block or reject cookies, not all of the tracking described here will stop and some features of our Platform may not be available.
  • Options you select are browser and device-specific.


STATE-SPECIFIC DISCLOSURES

We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain states. Please refer below for disclosures that may be applicable to you:

  • California. If you are a California resident, please click here for additional California-specific privacy disclosures.
  • Colorado. If you are a Colorado resident, please click here for additional Colorado-specific privacy disclosures.
  • Connecticut. If you are a Connecticut resident, please click here for additional Connecticut-specific privacy disclosures.
  • Virginia. If you are a Virginia resident, please click here for additional Virginia-specific privacy disclosures.
  • Nevada. Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at privacy.policy@thelaundresss.com with the subject line “Nevada opt-out”.


SECURITY

The Internet is not 100% secure. Like all businesses, we cannot guarantee the security of the personal information you provide to us via the Platform. We have, however, taken certain steps designed to reduce the risk that the personal information you provide us will be subject to loss, misuse, unauthorized access, disclosure, alteration or destruction. We encourage you to use caution when using the Internet. A user id and a password are needed to access certain areas of the Platform. It is your responsibility to protect your username and password.


STORAGE OF INFORMATION

Our Platform is directed only to U.S. consumers for products and services of Unilever United States. Our Platform is not directed to consumers outside of the U.S. Personal Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.


LINKS TO THIRD-PARTY SERVICES

Our Platform may contain links to other third-party sites, plug-ins, applications or other online services. If you click on a link to a third-party site or other online service, you will be taken to a site or other online service we do not control and that is not governed by this Policy. We are not responsible for the privacy practices used by third-party sites and other online services. We suggest that you read the privacy policies of those sites and other online services carefully.    


HOW TO CONTACT US

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us at privacy.policy@thelaundress.com or by telephone at 1-800-282-4121, Monday through Friday, 9:00 AM – 5:00 PM Eastern. You may also write to us at the following address:

The Laundress

247 W 30th St, 7th Floor

New York, New York 10001

Attn: Customer Service

 

CHANGES IN POLICY

From time to time, we may change our Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy of this Policy on our Platform. Please check our Platform periodically for updates.