Our Product Values

Cofounders Gwen Whiting and Lindsey Boyd Cofounders Gwen Whiting and Lindsey Boyd

We’re turning life’s necessary chores into an enjoyable experience with thoughtful, effective products you’ll feel good about using and our less-is-more-approach. Here’s what that looks like for us.

Keep Your Favorite Things Longer

Your cherished possessions should last you a lifetime. Our fabric and surface-specific formulas help maintain your favorite wardrobe and household items, letting you buy less ‘stuff’ and toss less, too.

Ditch Dry Cleaning

Ready for something sort of mind-blowing? Gwen and Lindsey found that most of their items labeled dry clean are actually washable. Our solutions let you wash at home so you can cut back on expensive, chemical-heavy dry cleaning.

Ingredient Integrity

A little goes a long way because we go the extra mile. Our formulas contain a revolutionary and hardworking blend of premium, active ingredients without the unnecessary additives such as artificial color. They’re highly concentrated and contain less water, translating to more washes per bottle while reducing packaging and carbon emissions!

No Animal Testing

Our formulas are never tested on animals and do not contain animal by-products.

More Energy Efficient

Hot water and washing machines require a lot of energy. To pare down, we made all-in-one solutions optimized to perform with any water temperature, washing machine system, and load size. You can always save water as all our solutions are formulated for hand washing, too.

Pro Planet, Less Plastic

We’re on a soapbox about reducing the impact on our planet. Our bottles are #1 PET recyclable plastic and we’re in the process of transitioning our bottle to 100% post-consumer recycled material. That means we’re giving used plastic a second (or third or fourth!) life. We’re always looking for ways to be more sustainable because cleaning shouldn’t cost the earth.

Empowerment Through Education

Education is at the heart of all we do. We provide our customers with not only solutions, but also the knowledge and confidence for best results. Thelaundress.com is loaded with custom how-tos and searchable fabric and surface guides, and our team of clean experts are always at your service online and at our flagship store in NYC.

Our start-to-finish laundering collection in
Designed for the care of wool and cashmere,
At the heart of the rich and sophisticated
This thirty-one ingredient combination is designed to be both feminine and masculine.
Thirty-three ingredients are blended together to create
Our Artisan scent is a deep and rich symphony bursting with bright greens and eucalyptus and herbal notes of thyme, rosemary, and lavender, grounded by warm woods, patchouli, and amber.
Out West is the ultimate fresh, clean laundry smell with rich tones of the West. Experience crisp and powdery notes with undertones of sandalwood, leather, and amber surrounded by spice, patchouli, and musk.
The Damask rose is at the heart of No.723 surrounded by a chorus of geranium, jasmine, and lily of the valley deeply grounded with the velvety, spicy warmth of guaiacwood and amber.
Our Isle scent is a dewy, luminous infusion of fresh basil, mint, lime, and watery aquatics, anchored with the warmth of heliotrope, jasmine, and sandalwood.