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Our Story

Gwen Whiting and Lindsey Boyd weren’t always international soap mavens, delighting fashion-istas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world’s best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University’s Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care.

Gwen and Lindsey

“We're an eco-friendly line of detergent, fabric care, and home-cleaning products that take excellent care of you, the things you love, and the environment.”

of items labeled “dry clean only” are actually washable.

“Two parts fashion maven + two parts domestic goddess = The Laundress. It’s the most elegant formula for keeping well-loved clothes looking fresh off the hanger.”- Daily Candy

Gwen Whiting

Gwen is at the helm of design, product development, and production at The Laundress. When it comes to finding new and innovative ways to improve laundering and home cleaning, she’s not afraid to roll up her beautifully pressed, stain-free sleeves and get her hands dirty.

Constantly after the best of the best, Gwen finds inspiration in unexpected places such as a market in Provence, a bed and breakfast in the English countryside, and a cheese shop in San Francisco.

Prior to founding The Laundress, Gwen worked at Ralph Lauren as a senior designer for the Ralph Lauren Home Collection, a position she held for five years. Previously, she worked in Women’s Wear Design and Polo Store Development, also at Ralph Lauren. In her 20s, Gwen’s passion for fabric and fashion took her all over the globe, from India to Argentina.

Most treasured item from wardrobe

Both my grandmothers collected beautiful hankies. I have a special few, including one that features the lost art of hand-tatting.

Laundry pet peeve

When people spill while at a restaurant and make the stain worse by treating it with water and napkins. The best thing to do (honestly!) is to enjoy a glass of wine and take care of it later.

Favorite Laundress product

My favorite is our Stain Solution. I use it with every wash. When I say it gets everything out, I really mean everything.

Proudest laundry victory

Every time I remove a tough stain, I experience a little victory! I can’t tell you how many times my friends have called me in the midst of stain crises and I’ve FedExed them a bottle of our Stain Solution. It never fails to save the day.

Lindsey Boyd

With her finger on the pulse of the retail industry, Lindsey serves as the resident sales and marketing expert for The Laundress. Over the years, she has forged a range of relationships with diverse sales partners throughout the world. Lindsey brings The Laundress experience to delighted customers near and far.

Before founding The Laundress, Lindsey was the manager of U.S. sales for Chanel Ready-to-Wear, where she trained and managed boutique and large wholesale accounts. Prior to her tenure at Chanel, Lindsey worked in product development and corporate sales for Brooks Brothers.

Creative and entrepreneurial from an early age, Lindsey previously designed and marketed her own line of T-shirts that were sold at stores such as Saks Fifth Avenue and Henri Bendels.

Most treasured item from wardrobe

My first Chanel jacket, bought in 2000—a timeless piece that I still wear, love, and wash.

Laundry pet peeve

Wrinkled clothing! Unless it’s linen, in which case I give anyone a free pass.

Favorite Laundress product

I really love our Delicate Wash, especially for silk dresses, blouses, and scarves. This is my “go to” product for 75% of my wardrobe, allowing me to bypass the dry cleaner.

Proudest laundry victory

Removing an entire glass of wine from my sofa during a party. My friends watched in amazement as the stain came right out. Some new believers were born that day!

Save Money

You save $108.20 For 20 items

You'll use fewer ounces of detergent per load, extending the use of each bottle and saving you money over time.

We're Green


Nontoxic: No allergens, Phthalate, Phosphate, Paraben or Bleach.


Allergen & Gluten-free


We also recycle all our shipping materials.

CRUELTY-FREEOur products are tested on Gwen and Lindsey, not on animals.

Why The Laundress?

Easy to use

Laundress products are suited to all machines, washing temperatures, and water systems.

All our products are color safe No need to second-guess

We're Neurotic, in a good way

Each of our products is Specially designed for individual fabrics using the most effective ingredients.

“With a little bit of knowledge… it is possible to have a long-term, low-maintenance relationship with cashmere. Gwen Whiting and Lindsey Boyd are two New Yorkers who left their jobs in fashion to educate the new cashmere-wearing constituency about how best to treat their jumpers.”– The Daily Telegraph

Oxygenated Bleach: A Cleaner for the Ages

It’s true: oxygenated bleach has chlorine bleach manufacturers fretting. People now have access to a variety of safe, alternative bleaching products for their homes and can achieve the sparkling clean they love without risking their family’s health and well-being. A cleaning product that keeps your family safe while helping to preserve the environment? Oxygen bleach is that product. That’s why The Laundress has incorporated it into our laundry and home cleaning lines. We want you to have easy access to the healthiest, top-performing products, and we’ve got the line to prove it.