Contrary to popular belief, most fading occurs in the dryer, not the washer. Denim is best washed inside out. This prevents abrasion, which increases color longevity and preserves elasticity. Always wash with like colors.
For white denim, add a capful of All-Purpose Bleach Alternative and launder in hot water.
To remove odors, prewash or presoak with Scented Vinegar. Apply vinegar directly on the affected areas and work it into the fabric.
Wash new dark or colored denim alone in cold water to prevent issues with dye transfer on other items.
Color is best maintained by not using the dryer, so it is best to hang dry.
Prior to altering and hemming, wash and dry at a high temperature to maximize the shrinkage, ensuring proper fit and length.
The ideal frequency of washing denim is a personal preference. Avoid washing to maintain a “perfect, worn-in” feel, or launder to restore the fit of jeans.
Always... Wash like colors. Hang to dry. Prewash before altering.
Never... use dryer unless shrinking.
For best results: Effective in all water temperatures. We recommend washing colored denim in cool water and white denim in hot water. If machine washing, turn items out and insert in a Mesh Bag (optional). Hang dry or tumble dry on low heat. Launder as follows: