Contrary to popular belief, most fading occurs in the dryer, not the washer. Denim is best washed inside out. This prevents abrasion, which increases color longevity and preserves elasticity. Always wash with like colors.
For white denim, add a capful of All-Purpose Bleach Alternative and launder in hot water.
To remove odors, prewash or presoak with Scented Vinegar. Apply vinegar directly on the affected areas and work it into the fabric.
Wash new dark or colored denim alone in cold water to prevent issues with dye transfer on other items.
Color is best maintained by not using the dryer, so it is best to hang dry.
Prior to altering and hemming, wash and dry at a high temperature to maximize the shrinkage, ensuring proper fit and length.
The ideal frequency of washing denim is a personal preference. Avoid washing to maintain a “perfect, worn-in” feel, or launder to restore the fit of jeans.
If you prefer not to wash regularly, we suggest Fabric Fresh Classic and steaming to eliminate odor-causing bacteria.
Always... Wash like colors. Hang to dry. Prewash before altering.
Never... use dryer unless shrinking.
For best results: Effective in all water temperatures. We recommend washing colored denim in cool water and white denim in hot water. If machine washing, turn items out and insert in a Mesh Bag (optional). Hang dry or tumble dry on low heat. Launder as follows:
HE Machine | Regular Cycle
4 capfuls / 1/8 cup / 30 ml / 1 oz.
Non-HE Machine | Regular Cycle
8 capfuls / 1/4 cup / 60 ml / 2 oz.
We've started to make the switch from our heritage #1 PET recyclable plastic to 100% post-consumer recycled material (PCR). You may notice that some of our bottles have a smoky tint—that's PCR!
Follow our sustainability journey here to learn how we're mindfully taking steps to lighten our load on the environment.