{"title":"Soft Focus Collection","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW21301997 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW21301997 BCX8\"\u003eSoft Focus is a grounding white santal laundry fragrance designed to bring calm to everyday laundry. This perfume-like laundry detergent cleans beautifully while wrapping fabrics in warm sandalwood, soft spice, and creamy musk. Quietly confident and deeply comforting, the scent lingers on clothing for up to seven days.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW21301997 BCX8\" data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"soft-focus-laundry-detergent","title":"Soft Focus Laundry Detergent","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrounding White Santal Laundry Fragrance: \u003c\/strong\u003eA discerning, quietly confident fragrance that inspires a feeling of centeredness and helps the day flow with ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA New Way To Wear Fine Fragrance:\u003c\/strong\u003e Mood-rich fine fragrance designed to layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fine Fragrance:\u003c\/strong\u003e Discover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCutting-edge BioRadiance™ Technology:\u003c\/strong\u003e Advanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.\u003c\/li\u003e\n\u003cli\u003e15 Medium Loads\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e16 FL OZ (1 PT) 473 ML \u003c\/p\u003e\n\u003cdiv style=\"text-align:left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/softFocus-biobased.jpg?v=1760041934\" alt=\"\" width=\"99\" height=\"49\"\u003e\u003c\/div\u003e\n\u003cp\u003eSet the tone and allow the rest to unfold. Soft Focus is an invitation into stillness — a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. This scent moves like a whisper — gentle, elusive, yet unforgettable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.thelaundress.com\/collections\/indulgent-collection\" rel=\"noopener\" target=\"_blank\"\u003eExperience The Full Indulgent Collection\u003c\/a\u003e:\u003cb id=\"docs-internal-guid-3e5657bc-7fff-c4e4-8b40-0262b1104547\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/b\u003eDiscover all three distinctive laundry detergent fragrance moods designed for layering or in place of eau de parfum or cologne. Let your mood guide your selection!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Laundress","offers":[{"title":"Default Title","offer_id":46290915950755,"sku":"DTSFS16001","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/16oz-Soft_Focus-FOP.jpg?v=1761751626"},{"product_id":"indulgent-collection-trio-set","title":"Indulgent Detergent Collection Trio","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Fragrance Wardrobe for Your Laundry: \u003c\/strong\u003eThree mood-rich fine fragrances that let you choose the energy you want to carry with you each day—or gift someone the freedom to do the same.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA New Way To Wear Fine Fragrance:\u003c\/strong\u003e Mood-rich fine fragrance designed to layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fine Fragrance:\u003c\/strong\u003e Discover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCutting-edge BioRadiance™ Technology:\u003c\/strong\u003e Advanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.\u003c\/li\u003e\n\u003cli\u003e45 Medium Loads Total (15 loads per scent)\u003c\/li\u003e\n\u003cli\u003e3 x 16 FL OZ (1 PT) 473 ML\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy settle for one mood when you can have them all? The Indulgent Collection brings together three distinctly different laundry fragrances—energetic \u003ca href=\"https:\/\/www.thelaundress.com\/products\/fresh-take-laundry-detergent\"\u003eFresh Take\u003c\/a\u003e, grounded \u003ca href=\"https:\/\/www.thelaundress.com\/products\/soft-focus-laundry-detergent\"\u003eSoft Focus\u003c\/a\u003e, and daring \u003ca href=\"https:\/\/www.thelaundress.com\/products\/flora-luna-laundry-detergent-16oz\"\u003eFlora Luna\u003c\/a\u003e—so you can let your mood guide your selection. Feeling vibrant and ready for what's next? Reach for Fresh Take's green citrus awakening. Need to center yourself and flow with ease? Soft Focus delivers quiet confidence. Ready to step into the unknown? Flora Luna dares you to be bold. Each one is laundry detergent that belongs in your fragrance collection: Wear them as the base for layering scent or in place of your eau de parfum or cologne. With our highest concentration of mood-rich fine fragrance and cutting-edge BioRadiance enzyme technology, enjoy a sillage that lasts for up to 7 days and a formula that preserves the vibrant look and feel of clothes. The perfect gift or your new everyday ritual.\u003c\/p\u003e","brand":"The Laundress","offers":[{"title":"Default Title","offer_id":46304026591395,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/16oz-IndulgentTrio-FOP.jpg?v=1761751605"},{"product_id":"the-indulgent-collection-discovery-set","title":"The Indulgent Collection Discovery Set","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind Your Signature Scent Mood: \u003c\/strong\u003eThree travel-friendly sizes that make it easy to discover which fragrance resonates with you most—or keep all three on hand to match however you're feeling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA New Way To Wear Fine Fragrance:\u003c\/strong\u003e Mood-rich fine fragrance designed to layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fine Fragrance:\u003c\/strong\u003e Discover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCutting-edge BioRadiance™ Technology:\u003c\/strong\u003e Advanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.\u003c\/li\u003e\n\u003cli\u003e9 Medium Loads Total (3 loads per scent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 x 3 FL OZ (89 ML)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot sure which mood is yours? Start here. The Indulgent Collection Discovery Set lets you experience all three fragrances\u003cspan class=\"cf1\"\u003e—energetic \u003c\/span\u003e\u003ca href=\"https:\/\/www.thelaundress.com\/products\/fresh-take-laundry-detergent\"\u003e\u003cspan class=\"cf1\"\u003eFresh Take\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"cf1\"\u003e, grounded \u003c\/span\u003e\u003ca href=\"https:\/\/www.thelaundress.com\/products\/soft-focus-laundry-detergent\"\u003e\u003cspan class=\"cf1\"\u003eSoft Focus\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"cf1\"\u003e, and daring \u003c\/span\u003e\u003ca href=\"https:\/\/www.thelaundress.com\/products\/flora-luna-laundry-detergent\"\u003e\u003cspan class=\"cf1\"\u003eFlora Luna\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"cf1\"\u003e—so you can find the one that feels most like you. Maybe you're drawn to the bright, vibrant energy of green citrus. Maybe you crave the quiet confidence of white santal. Or maybe you're ready to embrace something bold and magnetic with midnight florals. These convenient sizes are perfect for trying them all, keeping in your gym bag or suitcase, or gifting to someone special. Each one is laundry detergent that belongs in your fragrance collection: Wear them as the base for layering scent or in place of your eau de parfum or cologne. With our highest concentration of mood-rich fine fragrance and cutting-edge BioRadiance enzyme technology, enjoy a sillage that lasts for up to 7 days and a formula that preserves the vibrant look and feel of clothes. Your signature scent is waiting.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Laundress","offers":[{"title":"Default Title","offer_id":46363808170147,"sku":"KTDIO03001","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/PDP-IndulgentTrio-3oz.jpg?v=1761751669"},{"product_id":"ultimate-indulgence-gift-box","title":"Ultimate Indulgence Gift Box","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Fragrance Wardrobe for Your Laundry:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eThree mood-rich fine fragrances that let you choose the energy you want to carry with you each day—or gift someone the freedom to do the same.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA New Way To Wear Fine Fragrance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMood-rich fine fragrance designed to layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fine Fragrance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDiscover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCutting-edge BioRadiance™ Technology:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAdvanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.\u003c\/li\u003e\n\u003cli\u003e45 Medium Loads Total (15 loads per scent)\u003c\/li\u003e\n\u003cli\u003e3 x 16 FL OZ (1 PT) 473 ML\u003c\/li\u003e\n\u003cli\u003e1 x Measuring Cup (Marks up to 2 ounces or 60 mL)\u003c\/li\u003e\n\u003cli\u003eGift Box dimensions: 16 1\/4” L x 12 1\/4” W x  6” H\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcluded from discounts\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExperience all three moods of our Indulgent Collection Laundry Detergent at once with energetic \u003ca href=\"https:\/\/www.thelaundress.com\/products\/fresh-take-laundry-detergent\" title=\"https:\/\/www.thelaundress.com\/products\/fresh-take-laundry-detergent\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cu\u003eFresh Take\u003c\/u\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e, grounded \u003ca href=\"https:\/\/www.thelaundress.com\/products\/soft-focus-laundry-detergent\" title=\"https:\/\/www.thelaundress.com\/products\/soft-focus-laundry-detergent\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cu\u003eSoft Focus\u003c\/u\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e, and daring \u003ca href=\"https:\/\/www.thelaundress.com\/products\/flora-luna-laundry-detergent\" title=\"https:\/\/www.thelaundress.com\/products\/flora-luna-laundry-detergent-16oz\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cu\u003eFlora Luna\u003c\/u\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e, plus our Laundry Measuring Cup and a luxe, keepsake box. Why settle for one mood when you can have them all, beautifully packaged to gift or to keep?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Laundress","offers":[{"title":"Default Title","offer_id":46520541085859,"sku":"KTULTIF001","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/PDP-HolidayIndulgentBox-1_1.jpg?v=1763497851"},{"product_id":"soft-focus-laundry-detergent-3oz","title":"Soft Focus Laundry Detergent 3oz","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrounding White Santal Laundry Fragrance: \u003c\/strong\u003eA discerning, quietly confident fragrance that inspires a feeling of centeredness and helps the day flow with ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA New Way To Wear Fine Fragrance:\u003c\/strong\u003e Mood-rich fine fragrance designed to layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fine Fragrance:\u003c\/strong\u003e Discover laundry detergent that belongs in your fragrance collection with our all new laundry detergent with long-lasting sillage up to 7 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCutting-edge BioRadiance™ Technology:\u003c\/strong\u003e Advanced enzyme blend laundry wash keeps fabrics radiant and beautiful for longer, helping maintain fabric strength and prevent dullness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"font-size:0.875rem;\"\u003e3.3 fl oz (97 mL) \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align:left;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align:left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/softFocus-biobased.jpg?v=1760041934\" alt=\"\" width=\"99\" height=\"49\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align:left;\"\u003e \u003c\/div\u003e\n\u003cp\u003eSet the tone and allow the rest to unfold. Soft Focus is an invitation into stillness — a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. This scent moves like a whisper — gentle, elusive, yet unforgettable. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.thelaundress.com\/collections\/indulgent-collection\" rel=\"noopener\" target=\"_blank\"\u003eExperience The Full Indulgent Collection\u003c\/a\u003e:\u003cb id=\"docs-internal-guid-3e5657bc-7fff-c4e4-8b40-0262b1104547\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/b\u003eDiscover all three distinctive laundry detergent fragrance moods designed for layering or in place of eau de parfum or cologne. Let your mood guide your selection!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Laundress","offers":[{"title":"Default Title","offer_id":47355869495459,"sku":"DTSFS03001","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5238\/3651\/files\/PDP-3.3oz-Soft_Focus.jpg?v=1771534093"}],"url":"https:\/\/www.thelaundress.com\/collections\/soft-focus-collection.oembed","provider":"The Laundress","version":"1.0","type":"link"}