Denim Wash

Select a Size

  • Clean and soften denim items
  • 16 FL OZ (0.5 QT) 473 mL
  • Concentrated formulaup to 32 washes

Our unique blend of detergent, fabric softener and color guard cleans and softens while preserving color, leaving your jeans feeling soft and looking finished.

Denim Wash
Denim Detergent Bulk
$132 $110

Our start-to-finish laundering collection in Classic scent is the ultimate "clean laundry smell," blending lily of the valley and jasmine with sweet must, sandalwood, and a touch of citrus.

Ingredients: water, sodium laureth sulfate, C12-16 pareth-7, cocamidopropyl betaine, lauryl glucoside, dicanolaoylamidoethyl hydroxyethylmonium methosulfate, triethanolamine, triethyl citrate, citric acid, fragrances, benzisothiazolinone. Geraniol, citronellol, linalool, eugenol, coumarin and alpha-isomethyl ionone are fragrance allergens. Phosphate free.

Color and texture may vary with plant-derived ingredients.

No animal ingredients or animal testing.

Dermatologist tested

CAUTION: Keep out of reach of children. Avoid contact with eyes. Do not ingest. If swallowed, seek medical advice.

Assembled in The USA

Step 1

Pretreat areas with dirt, grease, and grime using our Wash & Stain Bar.

, or use Stain Solution.

for tannin stains such as juice, wine, coffee, ink, and chocolate.

Step 2

Launder white denim with All-Purpose Bleach Alternative

in hot water for extra whitening and brightening.

Step 3

To protect embroidered, embellished, broken in, or distressed jeans, wash in a Mesh Bag Bundle and line dry.

Step 4

To freshen items between wearings, spray with Fabric Fresh Classic.

Did you know...

Contrary to popular belief, most fading occurs in the dryer, not the washer. Denim is best washed inside out. This prevents abrasion, which increases color longevity and preserves elasticity. Always wash with like colors.

For white denim, add a capful of All-Purpose Bleach Alternative and launder in hot water.

To remove odors, prewash or presoak with Scented Vinegar. Apply vinegar directly on the affected areas and work it into the fabric.

Wash new dark or colored denim alone in cold water to prevent issues with dye transfer on other items.

Color is best maintained by not using the dryer, so it is best to hang dry.

Prior to altering and hemming, wash and dry at a high temperature to maximize the shrinkage, ensuring proper fit and length.

The ideal frequency of washing denim is a personal preference. Avoid washing to maintain a “perfect, worn-in” feel, or launder to restore the fit of jeans.

Wash like colors.
Hang to dry.
Prewash before altering.

use dryer unless shrinking.

For best results: Effective in all water temperatures. We recommend washing colored denim in cool water and white denim in hot water. If machine washing, turn items out and insert in a Mesh Bag (optional). Hang dry or tumble dry on low heat. Launder as follows:


2 capfuls

32 washes

HE Machine | Regular Cycle

4 capfuls / 1/8 cup / 30 ml / 1 oz.

16 washes

Non-HE Machine | Regular Cycle

8 capfuls / 1/4 cup / 60 ml / 2 oz.

8 washes