Our #PeopleWeLove interview series focuses on the lives of people we admire. Here, the dirt on their favorite things, day-to-day routines, and more.
As the former style director of Architectural Digest and founder of gentle (and incredibly chic) children’s skincare line Paloroma, we don’t have to tell you that Brooklyn-based Jane Keltner de Valle has impeccable taste. We chatted with her about her home style, back-to-school tips, and more.
Tell us about Paloroma and your journey to founding it.
The idea for Paloroma was born with our children. Roman had eczema as a baby, and we couldn’t find anything to treat it that met our standards of clean beauty and felt beautiful and personal—something we could connect with. So many products are loaded up with fragrances or dumbed down in design. We wanted to create something that modern, discerning parents could trust in, connect with, and relate to, and that children could grow with.
Giancarlo's family is in the skincare business, and he grew up in that business. We saw an opportunity to tap into a network of progressive labs. We're working with an amazing, progressive lab in Vermont. They've been so collaborative and also patient with us, because it's been a huge learning curve. We spent over two years working through the initial formulations.
For us, Paloroma is a lifestyle. We named it after our two children. It has heart and soul. Aside from being clean, gentle, and fragrance-free, I hope that there’s a certain pleasure derived from the way we present ourselves, whether it’s the playful product names or the pretty packaging. Our motto is beautiful on the inside and out. We want to create a holistic experience.