Our #PeopleWeLove interview series focuses on the lives of people we admire. Here, the dirt on their favorite things, day-to-day routines, and more.
After spending the better part of her career in fashion —she’s the cofounder of “pre-tail” site Moda Operandi, Aslaug Magnúsdóttir saw firsthand how much the fashion industry impacts the environment and set out to do something about it. Enter Katla, a holistically sustainable line that values transparency as much as it does quality, detail, and fit. Here, we talk Katla, how to be a more conscious consumer, and the staples that everyone should have in their closet this fall.
What is your background and how did it lead you to Katla?
I have spent most of my career in fashion, including co-founding Moda Operandi back in 2010. I have always been passionate about doing my part to move the fashion industry forward—to introduce new ways of shopping while increasing efficiency and reducing waste. Over the last years the environmental impact of the industry has become more and more apparent. It is critical for industry leaders to find ways to shift fashion towards a more sustainable future. I felt that there was an opportunity to create a new kind of fashion company that would be designed from the outset to be as holistically sustainable as possible – which is why I created Katla.