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People We Love

People We Love | Jelina Saliu

Oct 25, 2019

To celebrate the 15th anniversary of The Laundress, we’re spotlighting the #bosswomen that made the brand what it is today. Chief among them is The Laundress's Chief Operating Officer, Jelina Saliu. Since joining the team in 2007, she’s fearlessly lead operations for the company, from finances and international distribution to hiring and employee relations. At the same time, she keeps morale high with her positive attitude and sense of humor and empowers our team on a daily basis. Plus, to top it all off, she runs her own business Accounting Management Inc. Here, Jelina shares some of the secrets behind her success, the stuff that’s inspiring her right now, and of course, The Laundress products she absolutely can’t do life without.


1. My favorite thing about my job is…
Numbers and stats always get my blood pumping, so watching The Laundress expand each year for the past 12 years has been a joy. We’ve served exponentially more customers and produced and sold millions of bottles of detergent—all while dozens of employees continue to join The Laundress family!

2.My best memory of The Laundress is…
Oh, there are so many great memories to choose from—from launching the Home Cleaning Collection to the opening of The Laundress flagship store in NYC! What tops the list is when we started hiring five employees at a time (one employee per department). We were able to strategically grow our team to meet the increasing demand and welcome a few new members at once.

3. My three favorite Laundress products are…
I’ve got to have my Gallons of both Signature Detergent and Baby Detergent. Oh, and Ironing Water!

My washing machine runs every day, as my house, Jelina Inn, is the main hub for the many family visits I get from abroad. My cousins love to come stay at my home for the best smelling sheets and freshly steamed clothes. My kids spend time with their cousins and I get to see them all together at my house—it’s a triple win!

jelina's family picture

4. I love working for The Laundress because…
The products truly work. You can see and feel the results for yourself! It’s also very inspiring to work alongside such strong and smart women.

5. The biggest challenge in starting my own business was…
Learning to pace myself. It’s easy to say yes to everything.


6. My advice for entrepreneurs looking to grow a business is…
Dedicate your time to thoughtfully develop a comprehensive five year plan and use it as a road map for your team.

7. The one thing I live by is…
Don’t forget to have fun!

jelina and husband

8. My favorite read or source for inspiration is…
I’m fascinated by the Bill Gates docuseries, Inside Bill’s Brain. It hones in on the way time is a commodity that you can’t buy. Each and every one of us gets 24 hours in a day, but we can increase the value of time through management techniques.

9. Being a working mom has taught me…
Anything is possible!

jelina with kids

10. One day I hope to…
Hmm… I am more of a “do-er” and have very much enjoyed teaching financial wellness classes with Milk Money Kitchens for women who are starting their own businesses. It’s important to give back and empower others!

Get Jelina's favorite products Shop the Story
Signature Detergent Gallon

Excluded From Discounts

Add to Bag
$88 $66
Baby Detergent Gallon

Excluded From Discounts

Add to Bag
$88 $66
Ironing Water

Finishes & Freshens

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Want one of everything?

3 items: $151.00

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