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People We Love

I am The Laundress | Veronica Beard

Sep 28, 2016

Veronica Miele Beard & Veronica Swanson Beard are sisters-in-law who launched their eponymous brand, Veronica Beard, in the Fall of 2010 with their signature Dickey Jacket. Today, Veronica Beard offers a modern perspective on iconic staples and a ready-to-wear collection that is hard wired for real life. We were excited when both Veronicas agreed to share some insight into what laundry day looks like at their respective homes. Get the scoop below.

Veronica Swanson Beard


My most laundered item is…
My kids’ lovies.


My favorite laundry tip or trick is…
Hang dry everything you love.

The most important laundry tip I learned growing up was…
Treat a stain right away.

I make laundry an enjoyable task by…
Doing other things while the loads are in.

My proudest laundry victory is…
Getting wine and grass stains out.

My favorite Laundress product is…
The Stain Solution.

I used to be afraid to wash…
Silk.

My laundry room is…
Very clean and organized.

Veronica Miele Beard

My most laundered item is…
My Veronica Beard Skinny Flare Denim.

My favorite laundry tip or trick is…
You don’t always have to follow the labels.

The most important laundry tip I learned growing up was…
You can get out just about every stain! Growing up with brothers, we were always running around, getting banged up, and my mom proved you can get out everything!

I make laundry an enjoyable task by…
Playing amazing music – Pearl Jam!

My proudest laundry victory is…
Tackling baby spit-up.

My favorite Laundress product is…
The Denim Wash.

I used to be afraid to wash…
Silks!

My laundry room is…
The best smelling room in my house.

Shop the Story

Stain Solution 16 fl oz
$18.00

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Denim Wash 16 fl oz
$19.00

Preserves Color & Softens

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