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How To

How To Get Your Laundry Detergent Scent To Last With No.723 Collection

Nov 23, 2020

Little compares to the nostalgic, straight-from-the-dryer scent of fresh laundry, but getting that aroma to last? That’s another story. Lucky for you, we’ve done loads of experimenting over the years and we’ve cracked the code for locking in that coveted laundry scent with help from our solutions. Because we believe everyday chores like laundry should be enjoyable, our products mix fragrance with function. And because our complex scents are formulated more like a fine fragrance than your run of the mill detergent scent, they can basically take the place of your perfume… just sayin’. Read on for how to get—and keep—your laundry smelling scentsational.

Make Sure Your Washing Machine Is Clean

When’s the last time you cleaned your washing machine? Believe it or not, these appliances need some washing themselves. Washing machines that smell musty can transfer that odor on to your loads, so be sure to clean yours regularly. Here’s how.

Start Fresh

If any items in your laundry are giving off unsavory odors, first pretreat with a capful of Scented Vinegar and warm water for up to 30 minutes. The formula will absorb any strong smells and ensure your laundry detergent scent has nothing to compete with. (To learn how to remove dulling buildup and more lingering odors, check out our easy laundry stripping tutorial.)


Choose A Premium Detergent Scent

We expertly crafted each and every one of our scents to be as compelling and complex as a fine fragrance. With clean notes like soft musk, leafy greens, and bright botanicals, our blends are the perfect recipe for a home and laundry that smells heavenly. Our latest obsession is our brand new No.723 Laundry Detergent, which combines our bestelling Signature Detergent formula for everyday laundry with a lovely spicy rose scent.

723 fabric conditioner

Pair Your Detergent With a Complementary Fabric Conditioner

To enhance the fragrance experience and seal in the scent, we make sure to add Fabric Conditioner in a scent that matches our laundry detergent to each load. We recently added the No.723 blend to our classic, plant-derived No.723 Fabric Conditioner formula to pair with the detergent.

Tip: Use Fabric Conditioner every other wash when laundering towels. Because fabric softeners work by lightly coating fabrics, using too much can affect certain fabrics’ absorbency. Do not use with delicates, synthetics, woolens, or moisture-wicking activewear.

Spritz & Set

Now for our secret weapon—No.723 Fabric Fresh! Air dry or machine dry your laundry as normal, then spritz the pile or each individual item with Fabric Fresh, a refreshing, revitalizing formula that’s like a plant-derived perfume for your clothes. Use it in between washes to remove odor and add a fresh aroma. To get the most out of the scent, you can mist Fabric Fresh over bedding, upholstery, rugs, and carpets. It’s also ideal for deodorizing outerwear, car interiors, sneakers, and luggage and refreshing closets and drawers, and is suitable for fabrics considered dry clean.

Go Beyond The Bottle

Go behind the scenes with Lindsey as she unveils the inspiration behind our newest iteration on laundry detergent, No.723.


Get No.723 Now! Shop the Story
No.723 Laundry Detergent

Sophisticated Scent for Everyday Laundering

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No.723 Fabric Conditioner

Sophisticated Scent for Everyday Laundering

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No.723 Fabric Fresh

Sophisticated Scent for Freshening

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No.723 Collection

Sophisticated Scent for Everyday Laundering

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